The impact of GDPR could help LinkedIn to become the top outbound channel for sales development in B2B businesses.
This is according to a new report from analysis company TOPO, which found that 42 per cent of the 180 members of high-growth sales development organisations it surveyed now include between two and five LinkedIn touches in their multi-touch approaches.
TOPO says use…
On 14 September 2019, the Strong Customer Authentication (SCA) portion of the Revised Payment Services Directive (PSD2) goes into effect. Simply put, PSD2 allows bank customers to give third-party providers access to retrieve their account data from their banks and use it to initiate payments directly from their bank accounts. Created as a way to unify payment systems within the…
Delivering on its Digital Single Market and Single Market strategies, the European Commission has presented a three-pronged plan to boost e-commerce by tackling geoblocking, making cross-border parcel delivery more affordable and efficient and promoting customer trust through better protection and enforcement. Andrus Ansip, Vice-President for the Digital Single Market, said: “All too often people are blocked from accessing the best offers…
Want to improve your customer experience and engage Gen Z and Millennials? Interactive content is key. Interactive content is incredibly powerful. It can help us solve problems, make complex calculations, and learn more about ourselves. And because interactive content personalizes the customer’s interaction with your brand, it’s also uniquely positioned to boost engagement. Marketers already know just how effective this type of…
The EU Council has adopted the Cross Border Payments Regulation (CBPR), which comes into force on 15 December 2019, with certain provisions taking effect 12 and 24 months after this date This has implications for firms carrying out cross border payments and could mean you need to review the charges on your cross border transactions
The Regulation aims to address the…
Retailers and tech companies formed a group to create a common set of standards for 3D imagery used for augmented reality and virtual reality (AR/VR) shopping, per an announcement shared with Mobile Marketer. Retailers including Target, Ikea, Lowe’s, Houzz, Wayfair and Williams-Sonoma set aside their rivalries to work together on improving AR/VR experiences for customers. “We believe 3D will be…
Package rerouting fraud is when a fraudster uses a stolen credit card to make a physical goods purchased. The fraudster will use the legitimate cardholder’s address to make sure the purchase gets past the front end fraud filters, but when the package is shipped they change the address. This means that the fraudster now has the goods and the merchant…