Industry insights blog

13 SEO takeaways from Google’s 2019 State of the Union address
24 May: 13 SEO takeaways from Google’s 2019 State of the Union address

Every year at the “State of the Union” address, representatives from Google Search announce new features, drop tips, and give hints to the things that matter to the company. This year’s address at last week’s “Google I/O 19” conference is worth watching. The speakers are Google’s John Mueller and Martin Splitt. https://youtu.be/ufcijo46LCU What follows are 13 takeaways from the address.
Google search will…

Card payments in Europe – current landscape and future prospects
23 May: Card payments in Europe – current landscape and future prospects

The integration of the European retail payments markets has been going on for almost two decades. The Single Euro Payments Area (SEPA) is now a reality for over 500 million citizens using uniform credit transfers and direct debits. In contrast, card payments still lack the same degree of market integration and harmonisation of business practices and rules, as well as technical standards….

Swift to test real-time cross border payments in Europe
22 May: Swift to test real-time cross border payments in Europe

Banks from France, Germany, Italy, Luxembourg, Russia and Spain have joined with Swift to test real-time gpi cross-border payments through the Eurosystem’s Target Instant Payment Settlement (Tips). While payment messages cross the Swift network in real-time, the settlement and receipt of funds in the beneficiary account can lag by several days when entering national domestic clearing system.
With the advent of…

Google boosts shopping capabilities across search, images and YouTube
21 May: Google boosts shopping capabilities across search, images and YouTube

A revamped Google Shopping experience launches, providing new ways to find and compare millions of products from thousands of stores, and to buy them online, in a nearby store or directly on Google. Browsers will be able to complete a purchase on search, Google Images, YouTube and a newly redesigned Google Shopping homepage where users can filter results by brand,…

Instagram unveils curated @shop account to showcase online merchants
20 May: Instagram unveils curated @shop account to showcase online merchants

Instagram created a special account called @shop that brings together posts from online merchants that sell products through the image-sharing app, according to an announcement from the Facebook-owned company. The curated account aims to showcase top shopping categories including fashion, beauty and home decor. Feel jeans, Glossier Play Colorslide and Mented Cosmetics are among the “emerging brands” that Instagram seeks…

Companies struggle to turn data into experiences: Here's how to do better
19 May: Companies struggle to turn data into experiences: Here’s how to do better

Marketers may understand the importance of data, but according to a February 2019 report from the CMO Council and Harte Hanks, that doesn’t mean they know how to use it. After polling more than 150 executives, they found that none indicated they were equipped to use new intelligence points to improve brand engagement. That’s not good, especially considering how much…

How photo reviews are engaging customers and drive sales for retailers
18 May: How photo reviews are engaging customers and drive sales for retailers

When shopping direct-to-consumer fashion brands for new jeans, dresses or even shoes, it can be challenging for consumers to figure out what size will fit best, and what color or pattern to buy. Without having the option to physically try on the item and see it in real life, consumers are often left to make a best guess based on…