Beyond Clicks: Getting the Most out of Big Data In the deep ocean of big data, it’s hard for companies to know what’s true or even relevant to their operations. The latest research from Hamsa Bastani, Wharton professor of operations, information and decisions, can help companies navigate the waters by offering a better way to use predictive analytics. Bastani spoke with…
Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to for research and inspiration: Search, Google Images, YouTube and a redesigned Google Shopping destination. …
Direct marketing’s methodical, performance-dominated approach to targeting and segmentation left a commanding legacy. While they may no longer identify as ‘direct’ marketers, many practitioners continue to manufacture audience segments and propensity models based exclusively on reaching internal goals. So, while talking a good game about being ‘customer-driven’, they still find themselves thrusting brand messages at customers. …
AI is disrupting every industry, leading to new business models, further digital transformation, and a future of technology that’s more integrated into our natural environment. Smart speakers are the fastest growing consumer technology since the smartphone, and are poised to revolutionize the way we interact with technology. Computers can finally speak our language. A key question for business leaders to…
Every once in a while, a unique technology application causes a paradigm shift in an entire industry. Take GPS trackers and sensors, which made our commutes more efficient, or cloud technology which changed the very idea of data storage. In the retail industry, the automation of product inventory checks in physical stores using artificial intelligence (AI) technologies like Computer Vision (CV),…
In reporting its first quarterly results as a public company, Pinterest provided new details on the platform’s advertising plans, which include introducing self-serve ad-buying technology and expanding the base of brands who spend with the service.
Pinterest, the site where people post products and plan their lives, on Thursday reported $202 million in revenue in the first quarter, an increase of 54 percent year-over-year….
With more people on social media than ever before, not having an effective social media presence is a huge missed opportunity. Though social media can be time-consuming, these 10 simple steps will help you maximize the time that you are able to spend on social, so that you can ensure you are getting the best return on your efforts. While in…