As Facebook continues to emphasize group engagement, The Social Network is also looking to create more opportunities for businesses within these highly engaged communities.
And while you can already run ads in the Groups feed, Facebook’s looking to add another potential revenue pathway specifically for group admins, with new brand partnership posts built into the groups experience direct. …
With a new beauty line, 19-year-old TikTok influencer Addison Rae is helping to usher in a new generation of influencers-turned-founders pushing a more genuine and transparent approach. With 52 million followers on the viral video app and nearly 30 million more across Instagram, YouTube and Twitter, Rae is targeting a Gen Z audience for her brand, Item Beauty, created with beauty…
When 309 B2B marketers surveyed for the Chief Marketer 2019 B2B Marketing Outlook were asked which social media channels were most effective for their brands, 74 percent mentioned LinkedIn — significantly more than any other social platform. It’s little wonder why LinkedIn is preferred among B2B companies, as the social network is a safe harbor in the increasingly choppy waters…
Discover how successful luxury beauty brands are winning over the affluent consumers as well as how rising wellness aspirations are profoundly transforming luxury and redefining affluent consumers’ expectations. See what you should do to successfully connect with your audience.
The Opportunity Growth in the beauty industry is set to accelerate in the coming years, driven by modern consumers’ desire to look good…
Gen Z might be a digital-first generation, but they have an old soul. One of the most surprising Gen Z characteristics is their steadfast love for traditions, holiday ones especially. Considering how much Gen Z values these traditions, brands should expect an extra desire to keep them alive in 2020.
With each coming generation, market researchers like to obsess over all…
No industry has escaped the ravages of COVID-19, but the impact on retail has been more complicated than most. The crisis has accelerated channel shifts and changed the way consumers shop. E-commerce and click-and-collect, for example, are on the rise: our research shows that more than 40% of online grocery shoppers during the pandemic are using e-commerce for the first time,…
eCommerce has sky-rocketed during the Covid-19 pandemic, with more people than ever now relying heavily on home deliveries. From March to June, Hermes was handling volumes that would typically be seen during Christmas peaks – up to 3 million parcels a day.
UK street addresses, introduced hundreds of years ago, were never designed for the demands of e-commerce in 2020. Pins can…