Enterprises implementing indoor location services must evaluate multiple technologies to satisfy diverse use cases. I&O leaders should evaluate vendors based on their ability to meet end-user granularity requirements and to address relevant usage scenarios. By 2022, 65% of enterprises will require indoor location asset tracking (both people and equipment) to be part of all access layer infrastructure communication decisions (up…
Ecommerce in Europe is forecasted to be worth 621 billion euros by the end of 2019. This would mean an increase of 13.6 percent compared to the situation last year, when ecommerce was worth 547 billion euros. The prediction comes from the latest Ecommerce Foundation report on ecommerce in Europe. This study also found that Scandinavian countries keep ranking high in…
Customer service is undergoing its most dramatic transformation since automatic call distribution prompted the beginning of call centers in the 70s. For decades there wasn’t much change despite innovations such as touch-tone dialing, 1-800 numbers, and interactive voice response systems – technologies that became widely available by the mid 80s. Even the emergence of email didn’t have a significant impact,…
With an array of options at their fingertips, consumers find and pay for retail purchases ranging from clothing to cosmetics through a variety of channels. Consumers might seek the help of an employee in a brick-and-mortar store, or they may shop outside the four walls of a physical store with their smartphones and computers.
But there is an apparent connection between…
With the first anniversary of GDPR coming into force just days away, most consumers don’t feel any better off, and nearly a fifth believe their experience with brands has actually got worse. As we approach the first anniversary of the General Data Protection Regulation (GDPR) coming into force, brands should be disappointed to learn that just 31% of consumers think their…
B2B social media marketing has its challenges, and it can be difficult to know if your campaigns are succeeding. Follow these steps to keep on track… Measuring social media marketing ROI for B2B companies has never been easy. The struggle is in tracking ROI beyond the usual likes and followers. These metrics are half measures — they hardly ever go…
Here’s all you need to know about the current state of Instagram influencer marketing, how much campaigns cost, and how to go about running one… Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. In recent years, Instagram users the globe over have begun making a living from paid posts and collaborative…