The days of a text-based inbox are behind us. Gmail has recently rolled out the most visual inbox update ever, giving marketers a way to start the new year with a bang! The new Gmail promotions annotation allows marketers to go beyond utilizing traditional email subject lines to advertise their promotional details. With the new Promotions tab annotation available within…
It’s easy to forget that social media is a relatively new phenomenon now that it’s so deeply ingrained in our lives. But even as it has grown and evolved over the past decade or so, the rule book for social platforms is still being written day by day. And it’s remarkably easy for companies, leaders and individuals to screw up…
As consumers grow accustomed to digital shopping and mobile ordering, slow transactions can make or break the customer experience. That’s why real-time payments and fund disbursements have become so important across industries.
The global value of real-time compensation is projected to reach $34.3 billion over the next five years, according to the latest Disbursements Tracker.
Additionally, nearly half (44 percent) of U.S. bills…
Snap is launching more shopping destinations in its app. While some influencers, publishers and brands have access to a feature where users can swipe-up on snaps to buy products directly within the app, this new tool allows select accounts to have a store within Snapchat. Snapchat users can access the shops, which will be powered by Shopify, by going to an…
When you start planning a social media campaign, one of the first things you need to figure out is what network—or networks—you’re going to run it on. Not all social media platforms are the right fit for every campaign, but you can get real results by figuring out which combination is best for your brand.
Continue reading to discover: How to run…
M-commerce or mobile commerce is the buying and selling of goods and services through wireless handheld devices such as smartphones and PDAs. Also known as next-generation e-commerce, it allows users to access the Internet on the go. While retail is an important part of it, m-commerce encompasses a much wider realm including banking, ticketing and travel, health services, and more….
Savvy retailers are leaving no stone unturned in their quest to better understand their customers so they can reinvent their approach to retail in an omnichannel world. One rich trove of new data is coming from a previously data-dark place: the store floor. Innovations in cameras, sensors, RFID, mobile, edge computing and networking technologies are giving retailers new insight into how…