Upon making an online purchase, your customer receives a digital receipt as their first post-purchase touchpoint and you’ve succeeded in keeping their attention. Next, an email notification that their order has shipped hits their inbox and further builds the anticipation. For many retailers, the post-sale communication ends here. While a packing slip is sometimes included in the order, it is…
Twitter is once again trying out carousel ads, this time with a new format which would provide those running app install campaigns with the opportunity to add multiple images for context. As you can see in this example (via Sam Schmir), the new format would enable app advertisers to include multiple, swipeable images in a single ad. It’s not clear if…
Instagram influencer rates are one of social media’s best-kept secrets. Sure, there are whispers and rumours, like Kendall Jenner’s reported $250,000 haul for her Fyre Festival endorsement on Instagram. But what exactly are the calculations that go into making influencer marketing a $6.5 billion industry?
For most Instagram influencers, a sponsored post involves a lot more work than posting an orange square….
BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain economic and geopolitical state of the world. Elections, referendums, tariff wars, environmental catastrophe; the world is full of volatility and uncertainty. Meanwhile, the rate of change in society, consumers and technology is growing and changing apace. This is, of course, impacting brands and shaping the marketing agenda. …
Urban Outfitters’ announcement that it was moving into the world of fashion for rent about a month ago was surprising — and also not. The offering itself is somewhat familiar to apparel market watchers who have watched the evolution of the rental clothing box industry over the last half-decade.
The service, to be called Nuuly when it debuts later this summer,…
So, where is content marketing headed in 2019? Marketing budgets are still on the rise, and supply chain and logistics companies are increasingly seeing the value in moving to an inbound marketing strategy driven by original content. These are the six notable trends to consider when planning your 2019 content marketing strategy.
1. Video
Video is currently the most popular form of content…
If you’re making sales in the United States, listen up! There’s a new era of sales tax upon us. No matter where in the world you’re located, your business could be liable for sales tax in the US. In the United States, sales tax is a consumption tax that is theoretically only charged once, at the final purchase of the…