Consumers today not only crave, but demand brand authenticity. After spending 15+ years building brands that consumers can’t live without and won’t stop talking about, we know that authentic brands foster consumer trust and drive growth. However, brand authenticity often isn’t enough. You need a brand strategy that’s both authentic AND electric to ignite continued passion and purchase with your customers….
Companies often fail across digital channels because they are insufficiently aware of the real needs and preferences of their customers across omnichannel journeys. Customers now have an unprecedented number of ways to engage with companies, from traditional channels to an ever-growing array of digital modes. Many organizations have responded by investing in digital channels, frequently in an effort to replace traditional…
Many merchants may have thought that the Strong Customer Authentication elements of the European Payment Services Directive 2 (PSD2) would mean that fraud liability would be shifted away from their responsibility. With a deeper understanding of the regulation, there is a realization that there are still many things which should be considered when managing online fraud attacks.
The deadline for implementation…
Automation will reshape retail business models and the broader value chain, creating organizations with fewer layers and a better trained and trusted workforce empowered by real-time data and analytics. The winners in the sector will be those who understand these implications and act quickly to address them.
Retail is under pressure. Margins are stressed from all sides: higher costs to manage e-commerce…
The race for voice assistants has officially started! 2017 saw the rise of the voice assistant market, and everyone wants their slice of the pie, faced with users in constant search of simple and easy to use products. To give you a better picture of the market’s potential, here are 10 things to know about voice search.
1/ 50% of searches done…
Marketers, today have a variety of tools available to them to offer consumers and business buyers the convenience, relevance and responsive engagement expected. Customers are now better connected than ever before, they have presence and interact across a broad range of media. The fast pace with which marketing continues to move forward means that it is extremely easy to be…
Has the age of the influencer peaked? Once more niche than traditional celebrities, influencers are now completely ubiquitous – the word entered the dictionary last year, and beauty YouTuber James Charles prompted eyerolls by calling his invite to the Met Gala “a positive step forward for influencer representation”. They are everywhere, from Coachella to Chernobyl, Instagram to advertising agencies. While the…