Virtually all retailers are leveraging mobile technology in three key areas of the store. According to a new global survey of 700 retail IT decision-makers from Apple enterprise management software provider Jamf, nearly all respondents (99%) say that their retail store(s) have implemented at least one mobile technology in-store.
Leading in-store uses of mobile technology are optimizing inventory planning and management…
Finding the sweet spot within the intersection of digital and physical retail might be the most urgent priority for the retail industry. But identifying such a place — for instance, where an online customer can maintain a digital persona in or out of the physical store — has not always been easy amid the massive transformation occurring in the industry….
I sometimes think that if you could look in the safe behind Jeff Bezos’ desk, instead of the sports almanac from Back to the Future you’d find an Encyclopedia of Retail, written in maybe 1985. There would be Post-It notes on every page, and every one of those notes would have been turned into a team and maybe a product….
Even though Facebook often finds itself in hot water in Washington and the media, users don’t seem to care. Facebook has seen an increase in the median number of comments, likes and ads clicked by users on the service from January to July, according to Audience Insights, a Facebook tool used by advertisers. In the U.S., Facebook users increased their engagement…
If paid advertising is an integral part of your digital marketing strategy, it shouldn’t surprise you that three quarters of North Americans engage in some type of ad blocking behavior. In a 2017 report, advisory firm Deloitte even dubbed a subset of today’s consumers “adlergic,” noting that they use ad blocking across four or more types of traditional and digital…
In 2017, Google Ads introduced an ad format that helped merchants gain upper funnel visibility and helped users go through products they wanted from inside their browser: Showcase Shopping ads.
For search users, these ads appear at the top of paid search ads so people don’t miss them. For advertisers, they allow you to present more of your product catalog in…
On 19 March 2019, the European Parliament and Council adopted Regulation 2019/518 amending Regulation 924/2009 (the Current Regulation) as regards certain charges on cross-border payments in the Union and currency conversion charges. Regulation 2019/518 came into force on 18 April 2019 but its provisions will progressively become applicable between 15 December 2019 and 19 April 2021 – this consolidated text…