Twitter’s communities don’t just reflect the most important topics of the day, they shape the global discourse through real-time conversations and debates. People on Twitter aren’t observing passively; they’re generating significant cultural movements in real-time. This is why it’s so important for brands to listen to what people are talking about on the platform. Now, more than ever, businesses must track…
Let’s start with the basics. The Second Payment Services Directive (PSD2) was officially published by the European Commission in December 2015 and follows on from the First Payment Services Directive (PSD1), which was implemented in 2009. PSD2 will go live from 13th January, 2018 and will have implications for all companies in Europe that deal with payments, ranging from how…
With a combined shopping power of over $200 billion, Millennial and Generation Z shoppers have become the core consumer focus for a great majority of retailers in 2019. These cohorts share many traits; they’ve had the most exposure to the internet, mobile devices, social media, and more. However, it would be a mistake for marketers to simply lump both generations…
E-commerce has created a seismic shift in the way consumers shop and pay for their purchases. Our J.P. Morgan 2019 Global Payments Trends Reports series attempts to answer some key questions: what are the influences, technological advances and consumer trends of which merchants must be aware to remain competitive? Following on from the success of last year’s series, we have…
Feeds are still the dominant ad placement within Facebook. But ad buyers say they’re seeing more of a shift to Stories, in particular, Instagram Stories, over the last year. The increased interest in Stories come from more consumer adoption and the benefits in cheaper pricing, depending on the targeting and region, buyers said. Indeed, during Facebook’s first-quarter-of-2019 earnings call on…
Sept. 14 will be here before we know it. That’s the date, as is well-known, that Strong Customer Authentication (SCA) will debut, a mandate set forth by the European Banking Authority (EBA) for all electronic payments over 10 euros. The goals are admirable: namely, to protect consumers and give them more control over their data, to allow FinTechs to innovate,…
The now well-established concerns regarding time spent on social media and its negative effects are part of a growing chorus of voices opposed to the direction of online platforms. However, despite the consequences of social media addiction, the popularity of social media networks has been growing at a consistent rate this decade. With nearly half the world’s population using social media,…