We’ve said for some time that young consumers are primed to shop on social media. It’s only getting more true. Our most recent social media marketing report found the majority (62%) of 13-39-year-old consumers are interested in purchasing items directly from their social media feeds, and 80% agree “If you are posting a social media ad there should be a direct…
As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargeting campaigns, while in the U.S. the data shows that marketers are adding more retargeting to their mix…
Sephora created a new digital storefront on Instagram where users can purchase items straight from its stories and posts. Using Instagram Checkout, shoppers can peruse and purchase more than 80 Sephora brands. With 20 million Instagram followers, Sephora’s new shop could appeal to a large audience, particularly as digital shopping takes precedence over in-store sprees during the Coronavirus pandemic. Many of…
170 International C-Level executives peers from top retail companies in Europe networked online. Keynotes, debates, speed dating and round tables sessions with peers from 20 EU countries.
TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership will eventually expand to include other in-app shopping features, as well, the companies said. At launch, the agreement…
Retailers, take note: mobile consumers are now more willing to open their wallets for a subscription service than a one-time purchase, according to a yearlong analysis of 992 apps and over 349 billion mobile impressions. With the subscription economy’s rapid growth in recent years and even big tech players like Apple considering subscription models for its entertainment services, the availability of subscription…
One of the biggest obstacles change-makers face in pushing their organizations towards customer centricity is convincing executives that the investment will yield a return. Compared to things like sales and marketing, customer experience is often seen as a “softer” part of business. Sales can be directly tied to revenue growth, and marketing campaigns are linked to the number of leads…