Identifying your customers is essential for your business. But this is only the first step. The real business acumen is to enter your customers’ minds. Is there any way to get the insight into your customers’ minds? The answer is a big resounding yes. Find out what makes your customers happy, what their concerns are to connect with them at the…
Pinterest is rolling out browseable catalogs alongside Pins and is now presenting shopping ideas in the home feed that are personalized for each user, according to information provided to Marketing Dive. By scrolling under a Product Pin and clicking “More from the brand,” users can see products of a similar ilk in a catalog.
These new shopping features come as the…
To remain competitive against retail giants, today’s independent retailers draw from a toolbox of techniques for attracting customers and keeping them. “As an independent retailer, I find it challenging to compete on variables such as price in order to attract customers,” says Francois Mathieu, co-owner of the online retail tea purveyor Hojicha Co. “To compete, we have no choice but to…
Brick-and-mortar stores endure: Despite predictions of an impending “ retail apocalypse,” in-person shopping remains central to American life. In fact, online shopping accounts for just 10% of retail sales nationwide, and malls have made an unlikely resurgence with many younger consumers. Still, the percentage of purchases conducted online has grown steadily in recent years, and that trend will almost certainly continue….
The experience of shoe-shopping for young kids is deceptively complex. At first glance, it’s all about the child – but as many parents know, it can be just as much an experience for them. The reasons why are universal: Kids’ feet are continually growing, and many kids can’t articulate what they want, even after shoebox after shoebox comes out of the…
In recent years, we’ve seen the influencer marketing industry grow significantly. Brands are spending more and more on marketing strategies that utilize influencers and we estimate that the industry as a whole will be worth between $5-10 billion by 2020. Skeptics, unsure about the viability and effectiveness of influencer marketing in its earlier days, have since come to embrace it….
China’s $1.94 trillion e-commerce is the largest in the world, and more than three times that of the number two U.S. market, according to a newly released eMarketer report. And the rise of New Retail there, which blends the best of online and offline commerce to drive higher levels of engagement between brands and consumers, is inspiring innovations in retail…