Digital adoption is sweeping the globe. Digital and mobile are transforming the nature of commerce, making it imperative for retailers to understand the impact of online and offline customer touchpoints. The uptake of mobile phones and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore this new reality.
Shoppers around the world no longer…
Marketers may be able to deliver more relevant, personalized experiences to consumers by defining the customer journey, leveraging data and machine learning, and monitoring performance. In today’s customercentric environment, delivering superior experiences can create competitive advantage for brands. However, many marketers face challenges providing highly personalized, real-time experiences to consumers across websites, mobile apps, call centers, retail stores, and other…
Most companies recognize the importance of social media. But recognition isn’t the same as understanding, and confusion around its value has led B2B companies to view social’s utility through a narrow lens. Most B2B companies don’t believe B2C social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or company updates. But…
Black Friday marks the start of the shopping season, as retailers and analysts watch to see how trends and early indicators play out in the weeks between the sales kick-off and the holidays themselves.
The complete reckoning for the shopping period each year isn’t known until there is a full tally of in-store sales figures. Last year, holiday retail sales grew…
If you are in the market for newborn apparel, you may hop online or on an app to buy from a national retailer like BuyBuy Baby. Or, you could visit one of its 126 brick-and-mortar stores. However, if you want to support an independent children’s retailer you may think your only option is to go to the physical location. However, children’s…
When it comes to receiving their online shopping orders, consumers now always expect speed and convenience. Leading retailers in this Dimension have responded by upping their game, with a steady growth in next-day and nominated-day options, as well as same-day click and collect. While this trend suggests a bonanza for logistics providers, the reality of providing such services may prove…
Marketers need to provide a strong brand value that consumers won’t want to walk away from. New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued resilience. But it’s funny what happens when the lights go out. Sometimes it lets us see more clearly.
With…