In 2018, 19% of all U.S. consumers — including 36% of those aged under 25 — purchased a product or service because a social media influencer recommended it. Unsurprisingly, U.S. companies have taken note: 75% relied on influencer marketing in 2018 and 92% of marketing managers declared their belief in its effectiveness.
The Federal Trade Commission (FTC) has taken note. Concerned that commercial interests…
Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals, politics and the rise of social awareness. People behind social media networks never sleep. They test new features, algorithms, ads and designs. They are doing their best to keep you attached to your phone, even though one would assume it’s…
Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization and related strategies. Facebook and other social media sites use algorithms to determine which types of content their users prefer, driving social media and content marketing strategies. And dozens of other…
Every industry will be dramatically disrupted by artificial intelligence (AI) applications in the very near future—if they haven’t already been. By 2020, businesses that use AI to uncover new insights will take $1.2 trillion each year from competitors that don’t, according to Forrester. For digital marketers, AI brings many advantages, including help in understanding data more quickly and acting more…
Companies that don’t make use of augmented reality technologies may soon find themselves unable to compete. Picture this: It’s 2020, and Andrea, a 22-year-old student about to graduate from a top-tier school on the West Coast, has a summer internship FaceTime interview scheduled with a prestigious private equity fund for which she’s been preparing for weeks. Ahead of the call, she…
The Berlin Data Protection Authority (Berlin DPA) recently announced that it will issue a multimillion-euro fine for breach of the EU’s General Data Protection Regulation (GDPR), a significant step change in its GDPR enforcement approach. The Berlin DPA’s most significant penalty to date includes two fines on a company totaling €200,000. In that case, as with the latest announcement, the…
Pedestrian traffic, inside and outside a physical store, is a very important indicator: analyzing it has reduced the uncertainty on the decisions to be taken to improve results, all thanks to specific information, which allows better decisions, based on the same data and their evolution.
The use of tools to measure and optimize points of sale is increasingly common in retailers:…