Europe now leads the world in mobile shopping with 67% of retail traffic coming from this channel, compared to 59% in the US. But, much of it is driven by young people shopping in stores, finds a study. A new international study by Bazaarvoice, conducted among 2,500 respondents in the US, UK, France, and Germany, finds younger consumers ages 15-24…
The world of social media is regularly evolving, with fast-paced shifts and updates throughout Instagram, Facebook, Twitter, TikTok, and other key social platforms. Here are seven social media trends to watch out for before the new year starts. More ad budget will be spent on TikTok. The average TikTok user now spends around 45 minutes per day on TikTok, according…
Personalisation is the talk of the eCommerce town. But it can often be difficult for businesses to know exactly how and where to start on their personalisation strategies. In this article, we’ll be introducing you to our Five Levels of Personalisation framework to help your business develop an appropriate roadmap for future success. Here’s what we’ll be covering: Why is…
In the not so distant past, marketers and PR pros relied on generic demographics such as “women over 50” or “men aged 35-50” to reach consumers. More nuanced customer segmentations, however, narrow the focus to high-potential groups with unique attitudes and behaviors in order to guide product development and communications and create effective PR messaging. The best customer segmentations can help…
For retail brands looking to profit from this prolific marketing trend, the future looks bright. But why are the returns so great? The rise of influencer marketing is largely down to evolution in the digital space, forging a need for brands to reach consumers differently.
The market is expected to reach $10 billion by 2020 and this seems plausible once you…
The influencer marketing industry is hot and it’s not cooling down. Despite the concerning headlines – the Fyre Festival influencer saga, an Instagram star with 2 million followers failing to sell 36 t-shirts, and an influencer crying at the thought of a 9-5 job when her Instagram account was suddenly deleted – brands are expected to spend as much as $15…
The rise of voice search hasn’t taken place in a vacuum — it’s intertwined with a major paradigm shift in consumer search behavior as a whole. Advances in AI have made search engines “smarter,” enabling them to process more complex natural language queries, and to provide answers to these questions with a higher degree of specificity.
As a result, people are…