When Google changes its algorithm, it can be quite a shock for brands who see a massive drop in traffic. A core Google update can hit like a force of nature. It can rip through the internet like a wildfire or an earthquake, leaving a trail of damage in its wake. While Google does issue warnings, it’s hard to predict…
From how often shoppers make online purchases to how they prefer to get information and what they pay most attention to, there’s a whole lot that businesses need to know about online shoppers in order to sell effectively. Fortunately, 2Checkout has done the hard work and surveyed buyers, then sifted through the data to come up with some key insights…
How many times have you looked at something that someone was wearing or using and asked, “Where did you get that?” As visual creatures, the world we see sparks inspiration, consideration and ultimately, purchase. Visual search enables users to search using photos rather than text queries. According to eMarketer, 75 percent of U.S. internet users regularly or always search for…
Nearly half (45%) of consumers feel the email communication they receive from brands feels like spam, while 25% have even given a false email address to a retailer as a result to avoid being bombarded by sales messages. So says research from behavioural marketing tech company BounceX, which goes on to show that nearly a quarter of consumers (24%) will…
5G technology has the potential to transform the world around us, including bringing futuristic technology such as VR and AR into the mainstream. So how will this impact the way we shop online? For those who have followed the development of 5G, it has become abundantly clear that the sky really is the limit for this new communication technology. The…
It’s something that happens every six years. There are only 26 days between Thanksgiving and Christmas in 2019 versus 32 days in 2018, making the peak shopping season almost a full week shorter year-over-year, according to the 2019 Holiday Insights Hub report from online discount platform RetailMeNot. Owing to calendar structure, the shortened timeframe occurs every six years and will…
The 14 September 2019 should have been the deadline day for merchants across Europe to introduce the Strong Customer Authentication (SCA) requirement of the Second Payment Services Directive (PSD2). Instead, retailers in the UK have been granted an 18-month extension for SCA compliance, delaying implementation to March 2021.
Just because the regulation has been delayed, it doesn’t mean cyber-criminals will be…