P&G chief brand officer Marc Pritchard explains how the company is disrupting marketing at the ANA Masters of Marketing conference. In an era when so many forms of media are competing for consumer eyeballs, P&G is hoping that continually surprising viewers with innovative campaigns that weave together entertainment, sports and its brand message will help it cut through the clutter.
That…
The move to online and social media channels for marketing is nothing new, but to many marketers, influencer marketing as a core practice is. Influencers have the ability to connect personally and develop more committed followings than all but the savviest of brands. Since influencer marketing gives brands an opportunity to tap into those shared audiences, it’s no surprise it’s…
While some may believe that millennials and Gen Z might prefer shopping digitally, the contrary actually appears to be true. “Millennials identify with making the world a better place in a time when the government can’t,” said Bob Phibbs, CEO of The Retail Doctor, who noted other socially conscious moves by brands like Nike (think Colin Kaepernick), Starbucks and Target,…
Banking, which is a heavily regulated industry, is changing partly due to regulations and also due to new players and tech-led experiences they are bringing to the customers. Among these regulations, there is one such regulation that has the potential to change banking forever: Open Banking. Using Open Banking, the financial institutions can securely provide other FIs and TPPS with…
The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to find the next big thing and anticipate enticing deals during the holiday season, especially during the Cyber weekend. Users will be researching on many devices and platforms and will be…
RetailMeNot announces the release of its annual holiday insights guide, a comprehensive look at consumer behavior and retailer promotional strategies as we head into the holiday season. This report includes RetailMeNot proprietary data on millions of consumer actions taken on RetailMeNot.com and the RetailMeNot app, RetailMeNot’s proprietary data on retailer promotional trends from its comprehensive deal database and survey data from…
A long standing truism in CPG marketing is that advertising to a household’s ‘shopper parent’ is the optimal method of driving short-term ROI for a brand or portfolio. For decades, brands across product categories have tried to reach, with a singular focus, the parent who physically goes to the store and buys goods for the home. Now, those same brands must…