While content marketing has become an essential consideration for all businesses, it’s interesting to note that most content marketing activities focus specifically on publishing schedules and getting things posted. But there’s more to content than just the publication of branded material in itself. If your goals are to increase engagement, and create prospects, then community management should also be a key…
Having to physically try on items in a dressing room will soon be a thing of the past. As fashion brands evolve and technology improves, more industries are testing virtual reality tools to sell to customers. Students at the London College of Fashion are developing a smartphone app that allows shoppers to virtually try on clothes without having to go into…
Even if you have the best product on the market, that doesn’t mean consumers will automatically trust your business. You need to gain their trust in order to convince them to buy. According to Salesforce Research, 95 percent of customers are more likely to be loyal to a company they trust, while 92 percent are more likely to purchase additional…
Above all else, consumers want trust. When working with influencers, brands must think about who they align themselves with and whether or not it’s appropriate for them to work together. That’s why brands must be influenced by authentic human communication, rather than ‘corporate jargon’, says Stephanie Genin, global vice president enterprise marketing, Hootsuite. Perhaps even telling the brand story through…
If you really want to understand human nature — really gain a deep sense about how people operate, and where they want to go — you could do worse than to study maps. They can show how people thought about the world, and how they pushed at the frontiers of known lands. Maps can teach us about how we live now…
On October 1, 2019, the Court of Justice of the European Union (“CJEU”) issued its decision in an important case involving consent for the use of cookies by a German business called Planet49. Importantly, the Court held that (i) consent for cookies cannot be lawfully established through the use of pre-ticked boxes, and (ii) any consent obtained regarding cookies cannot…
With each passing year, it seems the holiday shopping season creeps up earlier and earlier. This year is no exception. But in an interesting twist, many U.S. consumers intend to hold out on spending big online until later in the season. A clear indication that shoppers plan to splurge on Black Friday/Cyber Monday and bide their time waiting for other…