The Internet is inundated with fake reviews. TripAdvisor was the latest platform to come under fire after reports that some of the top 10 rated hotels in popular tourist destinations had been pushed up the site’s rankings by fake reviews. In response, the site said it had taken down over one million fake reviews in 2018. In a separate case, Facebook…
After a period of deliberation during which many of the Financial Conduct Authorities or European country equivalents authorised their own delays, the European Banking Authority (EBA) has elected to move the deadline for the migration to Strong Customer Authentication (SCA) under the revised Payment Services Directive 2 (PSD2) by 15 months, to 31 December 2020.
The original deadline was the already-passed 14…
In 2019, Europe’s Revised Payment Services Directive (PSD2) dominated the conversation around payment regulation. However, there are a number of countries with parallel regulations already in place or in plan.
For example, Australia Pay Network’s CNP Fraud Mitigation Framework was released on 1st July 2019. With similar conditions to PSD2, the framework requires two-factor authentication when a merchant’s fraud rate is above…
New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive.
As the industry celebrates the 25th anniversary of what has been celebrated as one of the first digital…
Highly expected, it seems AR is finally about to enrich the shopping experience on Instagram. Thanks to Spark AR, Instagram is now letting shoppers virtually try on products before buying. The new feature is only open to a few selected brands for now: Ray-Ban, Warby Parker, MAC Cosmetics, and NARS Cosmetics. The new AR shopping experience is accessible via feed posts,…
A new Viacom study shows how today’s global youth are embracing their collective power, and what brands can do about it. Anyone who has seen an Instagram post go viral or a YouTube video rack up millions of views understands the enormous collective power of Generation Z. But a new study from Viacom Velocity and Viacom Global Consumer Insights shows…
In today’s media-driven world, having an Instagram Marketing strategy is crucial for businesses of all shapes and sizes. Instagram is constantly changing, so staying on top of new features and strategies is important for establishing a social media brand presence. With 500 million daily active users, it can seem impossible to stand out, however, with these tips and tricks you’ll…