This is the eighth edition of our monthly snapshot, an analysis of consumer activity across more than 1.5MM online product pages from more than 1,200 retail/brand sites. The impact of COVID on ecommerce has been fairly clear to pinpoint. A huge initial surge led to an overall 3x increase in online purchase volumes between February (pre-pandemic) to May. However, the subsequent…
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical. But with major shifts in consumer behavior and privacy-driven changes to longtime industry standards, current approaches…
Instagram Reels offers a new way to share short video clips of up to 15 seconds inside the Instagram app. With this addition, Instagram now has five content placements—posts, Stories, Live, IGTV, and Reels—which might seem like a lot of content to produce if you want to maximize on your Instagram audience. But while every Instagram account has access to Reels, this…
L’Oréal Paris this week introduced its first line of virtual makeup for social media. The cosmetics giant’s “Signature Faces” augmented reality (AR) filters are available on Instagram, Snapchat, Snap Camera and Google Duo, according to its website. L’Oréal’s integration with the Snap Camera desktop app lets users wear its virtual makeup during video calls on platforms including Google Hangouts, Google Meet,…
The way young consumers shop during the COVID era has changed significantly, and they’re creating the future of shopping as we speak. Our Retail’s New Reality report found that 82% of 13-39-year-olds who have online shopped during COVID have been shopping online more than they had in the past. Even as lockdowns slowly start to ease, young shoppers aren’t exactly eager…
Consumers have high expectations when it comes to the experiences they have with brands. They demand to be appreciated, treated as a unique individual, provided with a quick, easy-to-use shopping process, and they want to be able to access answers to their questions in real-time. Additionally, they expect to be treated with respect by a brand, to be shown relevant…
Google unveiled several search-based features, including two aimed at helping people shop for everything from cars to clothing. As part of its virtual “Search On” event, Google touted its AR Autos feature and an upgraded visual search tool that matches items to products sold online, per a company blog post.
AR Autos soon will let customers look for a vehicle in…