In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than previous expandable ads — so in September 2014, the interactive ad format was revamped to run on mobile and desktop. Just a few months later, the ad unit became available to all Google advertisers.
Over the last five years, these rich media ads…
The retail industry is subject to constant change. Rapidly increasing customer demands, changes in production, supply chains, product placement and distribution channels as well as the pressure of worldwide competitors represent major challenges for companies. Challenges aside, the retail industry in Europe is very much alive, with e-commerce and digital advertising taking a significant part in its evolution. As there…
American Express, Discover, Mastercard and Visa are rolling out interoperable one-click checkouts at select e-commerce sites across the US, eliminating the laborious and repetitive key-entry of personal account numbers and information when shopping online.
Based on the new EMV Secure Remote Commerce (SRC) industry standard, the networks have tested the technology in market with issuers and merchants and are preparing to…
The experience of consuming the content is just as important as the quality. Your first job as a marketer is to connect with the audience on an emotional level. Many companies revert to salesy, aggressive, buy-now behavior, but that doesn’t work often. Creating meaningful, authentic content such as high-quality podcasts, animations and videos are imperative because it allows you to make the…
Today, why bother specifying between a consumer and a mobile consumer? Considering the current state of mobile technology, saying global mobile consumer is like saying tiny shrimp or ATM machine – it’s just redundant at this stage. Don’t believe it? Consider this information: A significant percent of consumers have mobile devices. According to a 2019 mobile consumer survey from Pew, basically…
Social media posts can play an important role in a retailer’s holiday promotions by engaging, informing, and encouraging potential shoppers. Social media is typically most effective when marketers plan and schedule well in advance. For your company’s holiday social media campaigns, consider the following questions.
Why Use Social Media?
Your social media campaigns should not have a vague purpose. Consider the following ways a…
The traditional retail industry is facing challenges as the rapid development and continuous improvement of AI tools and techniques ushers in the era of New Retail. Many once-successful brick and mortar shops are at risk of disappearing altogether if they fail to adapt to the changing marketplace. As the concept of “New Retail” spreads globally, many Fortune Global 500 retail companies…