Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies. We’ve come a long way from “People who bought this, also bought that.” Consider the experience of a representative customer we’ll call Jane. An affluent, married mom and homeowner, Jane shops at a national clothing retailer online,…
Odds are, we don’t need to convince you to get on board with email marketing: A whopping 93% of B2B marketers use email to distribute content, according to HubSpot. And it’s no wonder: HubSpot also found that email marketing generates an average of $38 for $1 spent, which makes for an unmatched ROI.
That said, ROIs that high are accessible only…
Launches are hugely important, and brands that do it right see much greater success, according to a new study. Whether you’re introducing a new fragrance for men, unveiling the latest model in your automotive line, or promoting the premiere of a blockbuster film, how you launch to the public makes a huge difference in how successful these products, services, or brand…
The top 500 retailers raked in close to $6.5 billion from social shopping in 2017, offering a strong indicator that the way sales are made has changed significantly over the past decade. And since the majority of businesses now use social media to sell (at least 88% in the US), the social selling landscape is a highly competitive one.
So what are…
“Alexa, where’s my stuff?” That’s how easy it is to check the order status of an Amazon purchase — and it’s setting the standard for customer engagement with every company. In fact, a staggering 73% of customers say that an extraordinary experience with one company raises their expectations of others. So, what does customer engagement really mean for businesses today? To answer…
Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
The exciting promise of personalization may not be here yet (at least not at scale), but it’s not far off. Advances in technology, data, and analytics will soon allow marketers to create much more personal and…
Brands and retailers are moving quickly to provide more seamless omnichannel shopping experiences—but your customers are moving faster. Tectonic forces are roiling the apparel landscape, overcoming companies that can’t keep pace with digital competitors or the customers whose behaviors and expectations are evolving faster than ever. Six out of ten people now use at least one digital channel in their shopping journey…