Geena Davis, Academy Award winner and founder of the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, breaks down the results of a gender representation in advertising study — unprecedented in its size and scope — and the effect these images have on experiences around the world.
Fifteen years ago, I sat down to watch preschool programming with…
A customer’s ‘experience’ with your brand never stops, whether you define it or leave it to random circumstances. As a business, you are always delivering experiences with each interaction and at each touchpoint- what varies is whether it is an experience that moves them closer to purchase or away from purchase. In other words, a good experience or a negative one.
It’s…
Facebook is launching a new payments system, appropriately named Facebook Pay. It will be available across Facebook, Messenger, Instagram, and WhatsApp, and it’s designed to facilitate payments across Facebook’s popular social networks and apps. You’ll be able to use Facebook Pay to send money to friends, shop for goods, or even donate to fundraisers. The service will be separate from…
Social media’s influence on commerce has been steadily increasing for over a decade. From advertising to influencer marketing, defining brand identity through ‘social stories’ to using social channels to provide direct service to customers, social media has become a key battleground where brands and retailers compete to attract, engage, and inspire consumers.
More recently, social media has become a new digital…
High street retailer Marks & Spencer is to offer customers a buy now, pay later option on online purchases over £30 in the run up to the busy festive season.
Clearpay, the UK arm of Australian Afterpay Touch Group will provide M&S customers with the ability to spread the cost of purchases amounting over six weeks, interest-free. Kirsty Ward, director of…
Eco-apparel has grown to a $5 billion market in the US – up 300% in a decade. Meanwhile Google trends shows that searches for “sustainable fashion” are rising faster than searches for “organic food”. Ecommerce marketers need to embrace this. If your online brand isn’t helping your customers improve their environmental and social footprint, then you’re in danger of disappointing…
In 2019, the primacy of digital marketing for businesses across all sizes and industries seems irrefutable. Connecting with customers via online web pages, email funnels and social media are mediums that continue to swell year after year. But there is a problem. According to data from Return Path, the rates of emails landing in spam or promotional folders is continuing to…