In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.
Throughout the past few years, social media channels…
Your customers today have high expectations – and if your business can’t meet them, they’re going to leave you for your competitors. If that sounds harsh, well, it is. In addition to getting a product or service that works for them, they want to buy from companies that make it easy to get help when they need it, that go above…
It’s one thing to talk about a revenue-responsible marketing department at the sales kick-off. It’s fairly common these days to have sales and marketing leaders agree to common objectives.
It’s quite another thing, of course, for these two teams to know how to work together on a Tuesday. True alignment between sales and marketing doesn’t happen at sales kick-off, it happens…
In a fitting room next to a rail of clothing, two women discussed fashion trends and their favourite pieces of the season, as well as their outfit choices that day. It could have been two friends sharing tips while shopping, but Monki editor-in-chief Eleonore Nygårds and buyer Nina Gomes were being filmed and broadcast to users across the H&M-owned brand’s 19…
In today’s times, almost every business is producing content. If your branded content isn’t fetching you a growing audience, it’s failing at the very purpose of content marketing. Attracting and retaining audience attention remains one of the biggest challenges for content marketers.
It’s critical to work on creating a content strategy that meets audience needs and is tailored to build strong…
Your digital marketing efforts don’t operate in a vacuum. Consumers are influenced by countless ad messages a day – in fact, experts estimate that Americans are exposed to upwards of 10,000 ads per day. The path to purchase is obviously cluttered and complicated and no two are the same. Your consumer likely interacted with several other organic and paid media channels before deciding whether…
Q3 2019 saw strong growth in downloads and consumer spend, building towards the holiday season in Q4. The start of the school year, and beginning of soccer and football leagues globally also supported this growth, making Q3 2019 the strongest quarter for mobile yet. Globally, there were over 31 billion app downloads in Q3 2019, up 10% year-over-year. Consumer spend also…