Though many think of YouTube and Instagram as the only options, Twitter and TikTok are giving the former a quite literal run for their money. Marketers have always chased eyeballs. Now, they’re chasing influencers across the far corners of the internet. Better to fish where the fish are than to cast a line into the void. And where these fish are—the…
The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. The generation raised on the internet and social media. The true digital natives. Nearly 100% own a smartphone and they spend over four hours a day online. These are all statements that have been applied to members of Gen Z—loosely, those…
Video campaigns provide many new opportunities for performance marketers to test and optimize in real time. David Rodnitzky, CEO of 3Q Digital, shares ways to get started.
Last year, I made my case for performance marketers to take online video more seriously. Digital video, I wrote, is just as effective as the most bottom-of-the-funnel search engine marketing campaign. In short, video has…
TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites.
The company said the roll-out of these two features are part of…
People love chatting on WhatsApp with their favorite small businesses, but having to exchange multiple messages and photos to get product information is tedious. Today we are making it easier to learn about the products and services businesses offer with the introduction of catalogs in the WhatsApp Business app. Catalogs are a mobile storefront for businesses to showcase and share their…
As the ad industry evolves, we know it’s important that advertisers understand how our platform enables the creation of relevant, impactful ads that put people’s interests first. It’s why we recently launched a new section of our website designed to connect you with answers to some of your most important questions around topics like data-handling, ad measurement, and protecting your…
Most marketers believe their brands need a customer-centric business model in order to succeed, and that optimising the customer experience is the biggest priority for the profession.
Yet according to new Marketing Week research, structuring a marketing department around the customer journey is currently the least common model of all, with the majority of departments either being product-centric or structured around…