Industry insights blog

The assortment strategy of Europe’s fashion online leader
14 Jul: The assortment strategy of Europe’s fashion online leader

Founded in 2008 by two German university friends, Robert Gentz and David Schneider, Zalando was initially launched as the European clone of the American e-commerce company Zappos. Today, the Berlin-based company has come a long way to become Europe’s leading online fashion platform. Zalando generates over €4.5 billion which is comparable to an established brand like Puma. The online retailer operates…

What is Google Shopping Actions? Don’t call it a marketplace
13 Jul: What is Google Shopping Actions? Don’t call it a marketplace

Google’s overhaul of its Shopping portal began rolling out in France this week. Personalized recommendations and universal checkout are front and center in the update. It incorporates Google Shopping Actions, Google’s effort to take on Amazon, which has been chipping away at product search for years. Google’s tack is to partner with retailers and enable users to shop and buy…

Consumer privacy changes fuels search marketing growth
12 Jul: Consumer privacy changes fuels search marketing growth

New regulations in data privacy are dramatically changing the way advertisers can target consumers. One implication for search marketers is that their channel is going to become more important—and conversely, so will their roles. Last month, at Google Marketing Live, Chetna Bindra, Google’s Senior Product Manager, User Trust and Privacy spoke about the next era of marketing will find brands “having…

The 6 best emotional brand connections that build loyalty
11 Jul: The 6 best emotional brand connections that build loyalty

Customer experience design is all about putting the customer first to build and deliver solutions that are both memorably helpful and enjoyable. But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences.
Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations….

Gen Z opts for personalized, interactive content over privacy
10 Jul: Gen Z opts for personalized, interactive content over privacy

Generation Z, the demographic group consisting of people ages 15 to 22, are major smartphone users, with 55% of them saying they spend more than five hours a day on their mobile devices, per a study that IT services company Cognizant shared with sister publication Mobile Marketer. The group wants deeper interaction with content, as 45% said they like the…

How to use Instagram Stories templates for your brand
09 Jul: How to use Instagram Stories templates for your brand

Instagram Stories templates are a growing trend on Instagram — businesses and influencers are carefully creating their own branded stories that have a uniform color, tone, style, and format. It makes creating on-brand content super easy so you’ll never fall behind on posting to stories and growing your business. In this post, you’ll learn everything you need to know about using…

Could Libra launch herald the mainstream use of cryptocurrency in retail?
08 Jul: Could Libra launch herald the mainstream use of cryptocurrency in retail?

eBay, Farfetch, Facebook and PayPal are among the partners set to launch the new Libra cryptocurrency next year. The Libra launch, announced today, could be a first step towards the mainstream use of cryptocurrency in retail. But plenty of factors, not least consumer trust, could hold that back. Today’s announcement of the new blockchain-based cryptocurrency came first from Facebook, which…