As consumers gain access to new technologies like click and collect, grocery delivery apps, and Amazon Prime, their perception of retail shifts drastically. For instance, you can have online orders available for pickup in-store or have brick-and-mortar purchases delivered to your front door. Increasingly, as the division between online and brick-and-mortar is lifted, customers tend to have similar expectations of…
The ultimate objective of any e-commerce business is to drive revenue, and e-commerce merchants come up with new strategies and ideas every now and then to scale-up their revenue graph.
One of the finest & most fruitful ways to increase the profit margin of your e-commerce store is to induce customers to spend more than what they usually spend. In e-commerce…
To buy or not to buy? The reality is that a magic moment occurs when site visitors arrive on one of your product pages, and it either leads them to buy from your store – or not. So, aside from having a fantastic product to begin with, what can be done to encourage that all important add-to-basket click? Read on to…
People love to support independent businesses with a strong sense of identity and ethics — and DTC brands tend to provide exactly that. As such, the retail industry has seen independent retailers like Reformation, Glossier and Everlane explode in popularity, providing specialist products and showcasing the sort of category growth that many traditional retailers could only dream of.
The next logical…
The use of passive wearable devices for payments is continuing to take off in Europe, as consumers quickly and easily integrate this relatively new payment method into their daily lives. This year’s wearable transaction figures, in comparision to 2018, showed an eightfold increase. This trend has been widely adopted over Europe as payment-enabled wearables are already available in 26 EU…
Black Friday hit a record $7.4 billion in U.S. online sales as many shoppers spent the day clicking instead of lining up to buy. Purchases made by smartphone on Friday accounted for $2.9 billion in sales, the most ever. It was the second biggest U.S. online sales day ever, behind 2018 Cyber Monday’s $7.9 billion, according to a survey of…
Card testing may not sound as harmful as other types of fraud, but it can cost merchants in lost revenue, dispute fees, lost merchandise, and increased dispute rates. In this post, we will dive into how fraudsters test cards and how merchants can detect and prevent card testing. Card testing is when a fraudster obtains a list of card credentials and…