Industry insights blog

Shopper tracking: Reinventing and reimagining the store experience
15 Jun: Shopper tracking: Reinventing and reimagining the store experience

Savvy retailers are leaving no stone unturned in their quest to better understand their customers so they can reinvent their approach to retail in an omnichannel world. One rich trove of new data is coming from a previously data-dark place: the store floor. Innovations in cameras, sensors, RFID, mobile, edge computing and networking technologies are giving retailers new insight into how…

Gartner Magic Quadrant for indoor location services
14 Jun: Gartner Magic Quadrant for indoor location services

Enterprises implementing indoor location services must evaluate multiple technologies to satisfy diverse use cases. I&O leaders should evaluate vendors based on their ability to meet end-user granularity requirements and to address relevant usage scenarios. By 2022, 65% of enterprises will require indoor location asset tracking (both people and equipment) to be part of all access layer infrastructure communication decisions (up…

Ecommerce in Europe: €621 billion in 2019
13 Jun: Ecommerce in Europe: €621 billion in 2019

Ecommerce in Europe is forecasted to be worth 621 billion euros by the end of 2019. This would mean an increase of 13.6 percent compared to the situation last year, when ecommerce was worth 547 billion euros. The prediction comes from the latest Ecommerce Foundation report on ecommerce in Europe. This study also found that Scandinavian countries keep ranking high in…

10 predictions for customer service in 2019
12 Jun: 10 predictions for customer service in 2019

Customer service is undergoing its most dramatic transformation since automatic call distribution prompted the beginning of call centers in the 70s. For decades there wasn’t much change despite innovations such as touch-tone dialing, 1-800 numbers, and interactive voice response systems – technologies that became widely available by the mid 80s. Even the emergence of email didn’t have a significant impact,…

How consumers browse and pay
11 Jun: How consumers browse and pay

With an array of options at their fingertips, consumers find and pay for retail purchases ranging from clothing to cosmetics through a variety of channels. Consumers might seek the help of an employee in a brick-and-mortar store, or they may shop outside the four walls of a physical store with their smartphones and computers.
But there is an apparent connection between…

Has GDPR improved brand experience? Most consumers aren't convinced
10 Jun: Has GDPR improved brand experience? Most consumers aren’t convinced

With the first anniversary of GDPR coming into force just days away, most consumers don’t feel any better off, and nearly a fifth believe their experience with brands has actually got worse. As we approach the first anniversary of the General Data Protection Regulation (GDPR) coming into force, brands should be disappointed to learn that just 31% of consumers think their…

How to measure B2B social media marketing success
09 Jun: How to measure B2B social media marketing success

B2B social media marketing has its challenges, and it can be difficult to know if your campaigns are succeeding. Follow these steps to keep on track… Measuring social media marketing ROI for B2B companies has never been easy. The struggle is in tracking ROI beyond the usual likes and followers. These metrics are half measures — they hardly ever go…