Industry insights blog

Google's new marketplace to compete with Amazon in France
22 Jan: Google’s new marketplace to compete with Amazon in France

Google Shopping will soon be more than just a simple price comparison engine. Early 2019, Google will introduce its own marketplace in France. With the new Google Shopping platform, the tech company will compete directly with Amazon. LSA published the exclusive news, saying Google beta launched its Google Shopping Actions program a few days ago. “This will result in the…

All change for retail
21 Jan: All change for retail

Customers expect retailers and brands to adapt to their evolving shopping behaviour. Making a purchase is becoming simpler than ever, thanks to the fast growth and evolution of mobile technology. Customers can now browse, buy and pay with a few clicks, while improved and more secure payment methods such as Apple Pay, digital wallets and one-click ordering, mean that more…

Top social media trends for 2019
20 Jan: Top social media trends for 2019

How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. Social media marketing needs to be frequently adapted to the changing trends. The rapid pace that social media platforms evolve requires from marketers to be alert if they want to maintain successful tactics.
2018 had been a busy year…

Influencer brand partnerships: What influencers look for in brand partners
19 Jan: Influencer brand partnerships: What influencers look for in brand partners

As many influencers try to understand what brands look for in influencer partnerships, it’s just as important for brands to understand what influencers look for in brand partnerships. We’ve compiled responses to some of the most investigative questions from our interview series—How do influencers decide which brands to partner with? And what advice would they give to brands looking to work…

5 Reasons your brand should build its own customer data & identity
18 Jan: 5 Reasons your brand should build its own customer data & identity

Marketers are now waking up to the harsh realities of giving their customer data away to resolve identity or leaving it trapped in a closed ecosystem. Saddled with fragmented customer views, incomplete measurement and no options to fully own customer relationships, many marketers are finding that building and maintaining long-lasting, loyal engagement is merely a pipe dream, turning their brand’s…

How to create your social media content strategy for 2019
17 Jan: How to create your social media content strategy for 2019

2018 is almost behind us and we are ready to step into the next year. This is the time of counting our winnings and losses and celebrating a year of hard work. But don’t drink that champagne so fast – your work is not done yet. You should not step into 2019 without a clear plan for your social media…

The Top 10 e-commerce metrics every marketer should track
16 Jan: The Top 10 e-commerce metrics every marketer should track

Are you collecting the right information? How are you using it? Are you getting actionable insights that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet wishing you’d paid a bit more attention in math class? You can’t track…