Industry insights blog

Carrefour partners with Google for digital push
20 Jul: Carrefour partners with Google for digital push

Carrefour has signed a strategic partnership with Google to open up new ways of reaching customers online and accelerate a long-awaited digital transformation of the world’s second-largest retailer by revenues. The French company said it was partnering with the US tech group on a “new grocery shopping experience” that from early 2019 will allow its customers to buy Carrefour products…

Google issues updated GDPR guidance to publishers on how to gain consent from users
20 Jul: Google issues updated GDPR guidance to publishers on how to gain consent from users

Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation ( GDPR). GDPR is a sweeping set of rules governing the handling of European Union (EU) members’ personal data. The updates follow a March AdWords blog post…

What Europe’s GDPR privacy law means for e-retail marketers
20 Jul: What Europe’s GDPR privacy law means for e-retail marketers

The General Data Protection Regulation, or GDPR, will force online retailers and technology companies to be more mindful of the data they collect—and it may also change the way they market. May 25 is circled on the calendars of just about every retailer, technology executive and business that in any way interacts with European consumers. That’s the day a European…