Industry insights blog

Five emerging trends in mobile commerce
28 Mar: Five emerging trends in mobile commerce

For many consumers, their mobile phones are their primary source for information. According to Mary Meeker’s latest Internet Trends report, they reach for their phones on average 150 times per day. This statistic presents enormous opportunities for retailers to harness the unique power (and influence) of mobile. As retailers continue incorporating mobile as an effective channel to connect with their…

The foundation of an effective cross-border ecommerce strategy
27 Mar: The foundation of an effective cross-border ecommerce strategy

Just like the line between online and offline shopping, the lines between geographic borders in ecommerce are often blurred. Now that customers can have their pick of sellers across the globe, it’s becoming a necessity for brands and online retailers to showcase their products to a global market.  According to a report from research firm, Forrester, cross-border ecommerce is set…

"PIDS" is the next buzzword in e-commerce
26 Mar: “PIDS” is the next buzzword in e-commerce

No business is on just one or two channels, even if they believe they are. (In fact, if you’re only on a handful, you may already be behind.) What’s more likely is you don’t fully realize just how many channels your business requires to function. The customer journey can take your audience through a number of channels, including: Retailers and…

Key shopping days and ecommerce opportunities around the globe
25 Mar: Key shopping days and ecommerce opportunities around the globe

Shoppers love a good deal. One study with RetailMeNot found that deals and discounts are the number one factor most likely to influence a purchase made online. Deals decrease cart abandonment and even drive shoppers to visit and purchase again. In short, deals make shoppers happy. Perhaps this is why so many shoppers participate year after year, holiday after holiday,…

7 Online tactics to boost in-store foot traffic and save the high street
24 Mar: 7 Online tactics to boost in-store foot traffic and save the high street

It’s no secret that today’s consumers are more tech-savvy than ever before. It’s also no secret that ecommerce is booming – now worth 2.3 trillion USD. However, this does not mean that brick-and-mortar is dying. On the contrary, it’s actually thriving. In 2017, 91% of all US retail sales took place in-store, not online. What is happening in correlation with…

6 Ways to make your organization more customer-centric
23 Mar: 6 Ways to make your organization more customer-centric

Every retailer knows they need to get closer to their customers – but what does being customer-centric mean, and how do you actually achieve it? What are the big challenges, and where do you start? Barnaby Moffat, commercial director and co-founder of UK e-commerce specialists Envoy Digital, shares valuable insights about how his agency is helping its retail clients place…

10 Shoppable Instagram features for influencer marketing
22 Mar: 10 Shoppable Instagram features for influencer marketing

Instagram Shopping features are relatively new to the nearly 10-year-old photo and video-sharing social networking service. Shopping on Instagram enables e-commerce brands to host an “immersive storefront for people to explore your best products.” Put simply, Instagram Shopping capabilities give brands the opportunity to share products through organic posts, Stories, or the Search & Explore function—all without ever leaving the…