Industry insights blog

26 Cheat sheets every successful digital marketer needs
28 Jul: 26 Cheat sheets every successful digital marketer needs

It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. Just as you think you’ve finally mastered a channel, all the rules change.
So how do you stay on top of it all?
You’ve come to the right place. Here’s an…

How TikTok is testing in-app ecommerce
27 Jul: How TikTok is testing in-app ecommerce

To some, TikTok seems like a digital fad. To others, it’s the next wave of social media. Whatever it is, it currently provides a direct line to the younger generation. While the app continues to grow its base in the US — last February it reported 26.5 million monthly active users — it also is trying its hand at monetization…

Shoppers won't wait for site-load
26 Jul: Shoppers won’t wait for site-load

It has been a long-held belief that people will click away from sites with long load times. New data underlines this, especially for online shoppers. Researchers found that 90% of shoppers have left an ecommerce site because it loaded slowly and more than half (57%) have not only left, but bought from a competitor because of site loading issues. “Every…

Geo-blocking: new online sales regulations
25 Jul: Geo-blocking: new online sales regulations

The Geo-blocking Regulation entered into force late last year. Since then, certain forms of geo-blocking and geo-discrimination have been prohibited. Geo-blocking means the blocking of access to websites and apps, among other things, on the basis of the user’s geographical location. Geo-discrimination means, briefly stated, that a company treats customers from different EU Member States differently. The main consequences are…

Europe's GDPR has accomplished a lot in its infancy
24 Jul: Europe’s GDPR has accomplished a lot in its infancy

At just a year old, the General Data Protection Regulation has already forced big tech firms to make significant changes to their privacy policies. And its real effects are still to come. The GDPR changed the rules for companies that collect, store or process information on residents of the EU, requiring more openness about what data they have and who…

Instagram Stories research
23 Jul: Instagram Stories research

If you have Instagram, you have Stories. Stories are available on every Instagram account and the number of users using this feature has been increasing exponentially. More than 500 million accounts on Instagram were using stories as of January 2019, according to data from Statista.
Today, we’re excited to share our first Instagram Stories research with you as well as proven best…

8 Common types of customers in retail (and how to sell to them)
22 Jul: 8 Common types of customers in retail (and how to sell to them)

One of the things that makes running a retail store so interesting and fun (most days) is the fact that you can encounter an array of characters at your shop. From easy-going shoppers who make small talk, to customers on a mission who just want to get in and out of the store, retailers deal with various types of people…