In an age where traditional advertising has received less and less attention from consumers, influencer marketing has emerged as a proven strategy among marketers. They are enamored with the colossal reach that several celebrities and macro-influencers have attained and the level of engagement that’s possible. And with the rising threats of ad blocking and ad blindness, marketers take comfort in…
Evolution is the only constant in the future of digital marketing. Over a year ago, the highest priority was being GDPR-compliant and now the subtle echoes of data privacy and security can only be heard in the distance with the pending California Consumer Privacy Act (CCPA). But now, identity resolution is center stage and will dominate upcoming conversations.
The increasing volume…
From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the disruption—transforming the customer experience (CX) into a more human experience with meaningful customer touchpoints that drive higher engagement and deeper loyalty.
What is powering this new CX? The CX flywheel. …
You wouldn’t expect someone to hire you before you told them about yourself and why you’d be right for the job. The same principle applies when marketing a new product. If you skip straight to your call to action without taking the time to build awareness or educate potential customers, you’re unlikely to succeed.
That’s why, until recently, Adidas had always used…
Online sales during Cyber Week —the five-day period starting Thanksgiving and ending after Cyber Monday— grew again this year, setting new records and demonstrating the power of flexible fulfillment options, time-sensitive discounts, and the indisputable role mobile plays in e-commerce. Retailers that offered consumers the choice to buy online, pick up in-store (BOPIS) were the stars of the show. According…
We’re well into fall, which means snowmen, reindeer and candy canes are already appearing on shelves. It’s also the time to start thinking about your post-holiday marketing strategy.
The reason we have so much holiday creep is because businesses know customers are buying presents, booking trips and making holiday reservations earlier than ever. In fact, 41% of shoppers report they start…
In an always-connected world, consumer electronics brands have endless opportunities to forge stronger customer connections — especially during the all-important holiday shopping season. Tech devices consistently top the gift list, ranking as one of the top five most purchased gift categories each of the past two years.1 Source: Google/Ipsos, U.S., Holiday Study, n=5,543 online Americans 18+ who shopped in the past…