Industry insights blog

The smallest viable audience: How micro-influencers are changing marketing
17 May: The smallest viable audience: How micro-influencers are changing marketing

When it comes to choosing influencers, a lot of brands work on the assumption that bigger is better, and go for people with the biggest numbers. However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place. Instead of going big, says Seth, businesses should look for “the smallest viable…

5 Ways to increase trust in e-commerce
16 May: 5 Ways to increase trust in e-commerce

Trust between consumers and suppliers is often a bigger issue online than it is offline. Online, there is a limit to both physical interaction and the opportunity to test the professionalism of a retailer or suppliers. According to one survey of 24,000 internet users in 24 countries, 22% said they never shop online – and of those, 49% gave lack of…

10 Recommendations for better ecommerce industry in Europe
15 May: 10 Recommendations for better ecommerce industry in Europe

The European elections take place between 23 to 26 May, in a time where Brexit and the growth of euroscepticism are hot topics. Pan-European ecommerce association Ecommerce Europe wants a level-playing field for the Digital Single Market and gives 10 recommendations for a better ecommerce industry in Europe. Ecommerce Europe has given its recommendations [pdf] in view of the European…

Google says techie tie-ups can help profits
14 May: Google says techie tie-ups can help profits

Retailers need to consider working with technology partners to make their websites faster and use the latest data analysis tools to drive up sales, Google’s UK Director of Retail and Technology told the World Retail Congress on Thursday.
Some retailers’ websites take about 20 seconds to load – the online equivalent of a long queue at a till in a physical…

A guide to sustainable e-commerce — by China’s biggest retailer
13 May: A guide to sustainable e-commerce — by China’s biggest retailer

E-commerce has revolutionized the way the world does business. It has created greater convenience for consumers, enabling them to purchase what they want, whenever and wherever they want. It has also generated vast new opportunities for retailers as well as new challenges, particularly in the area of sustainability. Packaging waste and emissions have gained greater attention in recent years. Twenty-five…

Treat consumers’ data with respect, and deliver value in exchange for it
12 May: Treat consumers’ data with respect, and deliver value in exchange for it

Recently, people have been learning in painful detail what digital platforms, application developers, analytics firms and others have been doing with their personal information — often without their knowledge or consent. The revelations are sparking an outcry, and the constant drumbeat of news stories about data leaks, along with the implementation of the General Data Protection Regulation in the European…

4 Ways to become a customer focused business
11 May: 4 Ways to become a customer focused business

Think your company is customer-centric? Here’s why you’re probably wrong. Most brands think they’re customer-centric, but there’s a good chance they’re wrong. Wharton’s Peter Fader and Sarah E. Toms share four common mistakes that prevent companies from acquiring and retaining the highest value customers — and four simple fixes. If we were to ask you whether your company is customer-centric, you’d…