The key to reaching generation Alpha is YouTube and Instagram, but brands need to be wary of privacy concerns. Wendy Olson Killion was talking to her 7- and 9-year-old children about where to visit after getting them their passports. Without missing a beat, the younger of the two suggested taking a trip on the bullet train in Japan. How did her…
Facebook acquired a small video-shopping startup earlier this year to help build a live-shopping feature inside the company’s Marketplace product, according to a person familiar with the plans. The social media company bought Packagd, a five-person company founded by Eric Feng, a former partner with Kleiner Perkins Caufield & Byers, and most of the startup’s team joined Facebook in September. Packagd…
Despite continual improvements in online shopping experiences, the simple driver behind record shopping days is the same as it’s ever been: discounts. Black Friday and Cyber Monday represent the epitome of deal-driven commerce, and companies everywhere put a significant amount of time and effort into crafting their annual promotions for these mega-shopping days. However, as most retailers will attest, a…
Anyone who’s ever shopped on-line is aware of that manufacturers are inclined to retarget customers with adverts after they’ve searched or shopped for one thing. It’s a follow known as behavioral targeting. But privacy legal guidelines and browser restrictions are promising to restrict it.
Europe’s GDPR privacy legislation, new privacy legal guidelines rising in the US, and stricter browser settings throughout…
While most consumers rely on their smartphone to shop, only about one-third as many have used their device for in-store payments. How can companies encourage consumers to try mobile payments? The popularity of smartphones as shopping devices has grown dramatically. Data from the inaugural edition of Deloitte’s “ Connectivity and Mobile Trends Survey” (CMT) shows that nearly 80 percent of US consumers…
As a social media marketer, you know your work has an impact on your brand. All of your efforts are focused on engaging and growing a qualified audience, after all. But are you aware of how social impacts the SEO of the site you’re marketing, the relationship between organic and paid social, or how you can use SEO insights to…
The most impactful way a brand can connect with consumers is by ‘shaping culture’, engaging in ongoing conversations and seamlessly providing value within their daily life. In today’s hyper-connected world, consumers are highly engaged in the pursuit and celebration of all things culture, and the content it influences. Tapping into leading cultural trends and passion points is essential for brands…