No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective content marketing tactic. …
This year, eCommerce innovators welcomed consumers who wanted to rent — instead of own — their wardrobes, with clothing rental startups growing their reach through the help of new offerings and partnerships. And, in some cases, brick-and-mortar retailers brought these concepts to their own brands with original takes on clothing rental.
In February, news surfaced that American Eagle Outfitters was experimenting with an American…
With more than 20 years of retail experience that includes stints at The Gap, Banana Republic and Old Navy, Shelley Bransten has been a pioneer and leader in retail’s digital evolution for decades. After joining Microsoft as worldwide corporate vice president of retail and consumer goods industries in 2018, her perspective on the future of the industry has broadened even…
Past is prologue. For the annual holiday exercise at PYMNTS (describing the 12 main or most exciting ways to pay in 2019), it is clear that what has happened this year will have big implications for the new decade. Here are the 2019 payment trends that made the biggest splash, and promise to make even bigger splashes in the new…
The digital marketing playbook for ecommerce businesses is very effective. The same playbook has been less effective for brick-and-mortar retailers, despite the fact that shopper conversion (conversion of visit to actual purchase) is actually 4-8x higher for brick-and-mortar retailers.
What’s missing for real-world retailers is something like the cookie and the pixel to better understand consumer actions and deliver relevant advertising….
How people think about their data and privacy has fundamentally changed. We’ve seen significant shifts happen in our industry because people have lost trust in how some businesses use their data. And it’s more than just a reaction to the latest privacy breach. People are trying to take back control of their personal information. Source: Google Trends Data, 2016–2018.
Search interest in…
You probably don’t have to scroll very far through your timeline in any one of the various social media platforms – Facebook, Instagram, Twitter, or Snapchat – to discover some kind of sponsored content. Even if it isn’t always appropriately labeled (which is should be), you might be able to call out sponsored posts from a mile away.
Cleverly positioned products in…