Heading into a new decade, savvy retailers are firming up their strategies for success — especially when it comes to driving customer engagement at store-level.
As 2020 approaches, retailers are ready to innovate and adopt new concepts — from innovation to immersive experiences — to improve their customer relevancy going forward. Many of these concepts will be front and center at…
Shoppers who ventured into stores on Black Friday, November 29, may have noticed significantly less frenzy than in previous years, when the traditional start of the holiday retail season made headlines for stampeding crowds racing in for doorbusters and desperate parents fighting over the last Tickle Me Elmo toy.
To be sure, Americans shopped in record numbers this year. The National…
This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so many different things that you can do. The increasing competition makes it essential that you use advanced or latest strategies to stand out from your competitors. In this article, I’m going to discuss 11 PPC…
By now, your brand has likely moved beyond the narrow definition of an “influencer” as a celebrity personality with millions of followers. Assuming your organization is engaged in influencer marketing at all, you likely have begun to leverage micro-influence—followings in niche areas relevant to your target audience.
Influencer marketing platform SocialPubli has released a study after surveying nearly 3,000 micro-influencers (here,…
Change, they say, is the only constant and this is particularly true in retail. Although the prevailing narrative around physical stores is negative, more shops opened than closed globally last year. We humans will always enjoy the experience of picking up and playing with products, and the convenience of taking them away with us. What is changing is how we do…
Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account.
OK, cool. Now that that’s handled, let’s…
Online purchases have dramatically increased during key periods of the 2019 holiday season. According to a study from website analytics solution Oribi, shoppers purchased 340% more on Black Friday, Nov. 29 and 510% more on Cyber Monday, Dec. 2 when compared to an average retail day. The number of purchases made in the week leading up to Black Friday (Nov. 23-28)…