Newsletters are the cornerstone of our email marketing strategy here at Litmus. They’re key to helping us build trust among our subscribers and customers. And, we have a lot of fun with them! But earlier this year, one of our once top-performing newsletters— Litmus Weekly—hit a bit of a slump. Engagement rates were dropping—open rates dipped by 29% and click-to-open…
Business-to-consumer (B2C) marketers will increase their spending on loyalty and retention marketing by 15% in 2021, while cutting back on product- or performance-based marketing, Forrester Research predicted in a report shared with Marketing Dive. The focus on retaining customers will drive a 40% lift in the marketing messages that consumers receive, especially through direct channels like email and mobile messaging,…
The Amazon Shopper Panel is an opt-in, invitation-only program where participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com and by completing short surveys. Earning rewards is easy. Simply upload 10 eligible receipts per month by using the Amazon Shopper Panel app to take pictures of paper receipts or by forwarding email receipts to receipts@panel.amazon.com…
From store layouts to online shopping categories, the gender-free treatment is hitting mainstream retail. Brands are beginning to embrace gender inclusivity in droves, echoing gen Z’s sensibilities for more fluid expression through fashion. But the fallout from the pandemic is giving mass retailers yet another incentive to reassess their traditional design, production and release formats in favor of more streamlined, sustainable…
Twitter’s new carousel ads allow marketers to use 2 to 6 images or videos in one advertisement. Carousel ads are designed to help businesses more effectively reach their goals by engaging potential customers with a new and interactive ad format.
The carousel ad format includes: An edge-to-edge design Third party measurement reporting Accessibility support New reporting features (such as swipes within the…
In a joint initiative with profound implications for the luxury sector – and potentially the travel retail channel – Farfetch, Alibaba Group and Compagnie Financière Richemont (Richemont) have announced a global strategic partnership to provide luxury brands with enhanced access to the China market.
The alliance, announced on 5 November, will also accelerate the digitisation of the global luxury industry, the partners…
Singles Day, the annual Chinese shopping festival that happens on November 11th, kicked off this year on October 21st. It might sound strange for a one day festival to start 3 weeks early, but Singles Day has grown into a nearly month long shopping season with multiple presales events that are celebrated throughout China and even in Southeast Asia and…