Industry insights blog

Germany’s first GDPR fine offers lesson for companies planning a data breach policy
29 Dec: Germany’s first GDPR fine offers lesson for companies planning a data breach policy

In November 2018, Germany’s first fine under the General Data Protection Regulation (GDPR) was imposed — and it was much lower than many expected. The favourable outcome of the proceedings for the defending company demonstrates that, with a proper defence strategy, GDPR infringements may not necessarily end in a worst-case scenario for companies.
In July 2018, Knuddels GmbH & Co. KG…

Beyond VR and tariffs: 4 Trends that will reshape retail in 2019
28 Dec: Beyond VR and tariffs: 4 Trends that will reshape retail in 2019

As retailers have been making last-ditch efforts to get consumers to open their wallets for the holidays, repeating Black Friday-type promotions, they have also been thinking ahead, to what’s coming in the new year. Among the many things on their minds are the wild cards that could pose risks to their business. For one, the sector is waiting to see what will…

Seven months post GDPR: What about fines?
27 Dec: Seven months post GDPR: What about fines?

Since the GDPR came into force in May 2018, all European data protection authorities have the power to issue fines for breaches of data privacy and non-compliance. But have they used them? This article explores the first seven months of GDPR enforcement. The introduction of the General Data Protection Regulation was one of the most hotly anticipated developments the business…

EU approves ruling to chop charges for cross-border Euro transactions
26 Dec: EU approves ruling to chop charges for cross-border Euro transactions

The European Parliament has approved plans to make banks slash fees on cross-border euro payments between EU countries that are in the euro zone and those that are not. Currently, there is no difference for euro area residents or businesses if they carry out euro transactions in their own country or with another of the 19 euro area countries.
However, residents…

Influencer marketing strategy: A 10-step guide for marketers
25 Dec: Influencer marketing strategy: A 10-step guide for marketers

1. Know Your Audience And Their Interests
Know your audience and the social media channels where your consumer lives online.
Before you select influencers, you need to clearly define your target audience. Take some time to consider:
Who is your target market?
Determine demographics such as age, gender, education level, income, marital status, location and more.
What are their interests?
Are they interested in fashion and beauty,…

A tale of two wannabe commerce platforms
24 Dec: A tale of two wannabe commerce platforms

The days when brands used social platforms only for top-of-funnel hype are long gone. With two-thirds of users purchasing directly from social media posts at least once in the past year, platforms are quickly rolling out additional commerce features. And brands are buying in: 65% have adopted at least one commerce feature on Facebook and Instagram, a 5% jump from May, according…

Pareto principle (80-20 rule) and loyalty rewards
23 Dec: Pareto principle (80-20 rule) and loyalty rewards

Chances are, you may have heard about the 80-20 rule, or the Pareto Principle. The Pareto Principle is named after Italian Economist, Vilfredo Pareto, who observed in 1896 that 20% of the people in Italy owned 80% of the land. This principle has since been observed to be true in the areas of economics, software, business and many other areas.
The…