Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days, changing demographics worldwide drive it faster than ever. Once, marketers could convince customers to buy products through emotional appeals and sleek advertising, and companies could count on customer loyalty. Today, changing demographics and widely available information have changed marketing forever. …
Marshal Cohen has religiously visited the same stores every holiday season since 1999. But rather than snapping up bargains and favorite gifts for friends and family, the chief retail industry adviser is there to scrutinize the purchasing habits of others as online shopping upends the retail business.
Major shifts in consumer behavior and preferences have forced Cohen, who works for market research…
2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron. Below is a summary of the top 8 marketing trends we will see explode in 2020.
1. Predictive marketing
We are living in…
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you.
Many of us feel our lives getting busier. And according to a recent Nielsen global survey, nearly two-thirds (64%) of respondents confirm it. They say that their lives are busier…
The Association of National Advertisers’s Marketing Word of the Year for 2019 hits particularly close to home for many marketers and the consumers they target. Since 2014, the ANA has surveyed its members to identify the marketing word of the year. This year the winner was “Personalization.” As in years past, the ANA staff identifies a list of finalists and then…
The next stage of retargeted marketing blends physical mail with digital intelligence. Digital technology has made a profound impact on marketing. Using retargeting-ad technology, businesses can easily and effectively reach the right consumers at the right time with the right messaging. But some marketers have leaned too heavily on digital retargeting, which has led to widespread consumer wariness of digital ads. In…
With the majority of the global population now online, retail is undergoing a digital revolution that spans ecommerce and physical stores. According to data presented during a Euromonitor webinar, ecommerce is going to drive 60 percent of total global retail sales growth in the coming years, and it will become the largest retail channel in the next two years out of…