We’re all going through it together — a massive hangover — and it’s phones, not flasks, that are fueling these social media scares. We’ve overdosed on our screens, mindlessly double-tapped on our feeds, over-filtered on our posts, and obsessively checked our like counts, and we’re starting to see the negative effects of overindulging on social media. The Fullscreen Culture Report:…
Today’s consumers, more than ever, expect brands to understand their specific needs and offer customized products and messaging as a basic standard of service. Across markets in APAC, we’ve seen consumers respond positively to brands that send them personalized ads and recommendations. In a Facebook-commissioned online study with Accenture, 86% of consumers surveyed in Indonesia and 94% in India find personalization…
Have you considered how augmented reality could change your ecommerce approach? AR is evolving fast, providing new opportunities to help users experience different products. The most prominent of these so far has been virtual make-up tools, which show you what you’ll look like in certain shades and products, but there are also tools which enable users to virtually try on clothes, or…
Snapchat appears to be winning over several early adopters of its new dynamic ads product. The continuously updating ads directly link to product catalogs and are automatically targeted to Snapchat users based on their past behavior. Snapchat officially launched this ad productjust before the 2019 holiday season after a year of beta testing.
Some ad buyers whoused dynamic advertising to promote their…
Gen Z and Millennials current combined annual spending power is $3 trillion, according to YPulse’s data. Millennials have the more significant spending power, with an estimated $2.5 trillion, but Gen Z teens (13-18-year-olds) wield a massive yearly spending power of their own at $34 billion. And contrary to a popular narrative, these young consumers aren’t just killing products and companies….
Up until then, even though people knew it would only be a matter of time before third-party cookies were purged from advertising, the prevailing thought had been Google would make sure that the death would be as drawn out as possible.
Now Google is saying in place of those cookies, it wants the industry to play in its Privacy Sandbox. That’s…
Imagine you walk into your grocery store and instead of grabbing a cart, you put on augmented reality (AR) glasses pre-loaded with an artificial intelligence shopping program. Wait, did I say walk into a store? I meant sit down on your couch at home, put on your VR headset and virtually shop from the comfort of your own home. A…