Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling. There are currently one billion monthly users on the platform, and being able to successfully target even just a fraction of that market will surely give…
Each year, I take a look at the major digital transformation trends hitting every industry. Next up are the big digital transformation trends in retail for 2020. Before getting into this year’s trends, I want to go over some of the hits and misses we chose for 2019. While we did see major and necessary improvements in omni-channel retail and AI/cognitive computing,…
When you’re running an E-commerce business, establishing an online presence is a must, in order to increase conversion rates. To stay on top of your competitors, you must also reach higher than them on the Google search and there is only one thing that will help you do so – good SEO practice. In a study about CTR (click-through rate)…
What’s the one thing that football fans and CMOs have in common? If they’re committed to their role, they’re already getting excited about Euro 2020 this summer. With ad spend set to skyrocket and marketers having access to the eyes and ears of a nation, it’s a no brainer for brands to piggyback off the euro success. Whether you’re a sports…
Instagram filters. They’re everywhere. If you work in marketing, and you’ve missed them, take a long hard look in the selfie camera on your phone. So, why are these filters so popular, and are we close to reaching saturation point? How exactly can brands leverage this growing social trend for their benefit?
Let’s start with the why. There is nothing particularly innovative…
Video remains the most engaging, most shared type of content on social media, and if you haven’t considered how you can get more video into your digital marketing approach, it may be worth assessing as we move into 2020.
The immediacy of video provides greater appeal, making it easier for viewers to consume you messaging as they scroll through their increasingly busy…
It’s tough to build a case that making the planet a cleaner place is not in everyone’s best interest. But the question has always remained about whether the cost of implementing models that make products more sustainable was actually, well, sustainable for retailers. I came across an insightful article that ran a couple of years ago about the efforts of…