Industry insights blog

Welcome to the next era of social media marketing
07 Jul: Welcome to the next era of social media marketing

At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent – that Facebook is shifting its focus to private, messaging platforms…

Convenience and customer engagement don’t need to be mutually exclusive
06 Jul: Convenience and customer engagement don’t need to be mutually exclusive

The retail landscape is fast evolving, shaped by changing customer demands, the growth of online retailers, increased competition and advances in technology. Regardless of these changes, the customer remains at the heart of the retail ecosystem. Retailers need to do all they can to deliver an excellent customer experience, streamline the shopping process and meet shopper requirements. Many retailers are…

Want to make the most out of Display Advertising for your ecommerce business?
05 Jul: Want to make the most out of Display Advertising for your ecommerce business?

Google’s Display network is the largest in the world, with 90% reach across all internet users worldwide. Despite this, it is still not uncommon to find hesitation amongst marketers to use this part of the marketing platform.
If you are feeling a little intimidated or aren’t sure where to start, know that there is enormous potential on the platform. Your ads…

How to keep employees connected to customers
04 Jul: How to keep employees connected to customers

Developing an understanding of your customer to build a successful product or business model is not just a data crunching game. Quantitative market research and analytics are important and useful, of course. But when it comes to identifying breakthrough ideas, individual customer experiences can be uniquely powerful.
Responsibility for acquiring qualitative customer insights is often outsourced to a market research firm….

Personalization is powerful, but still not a priority for many marketers
03 Jul: Personalization is powerful, but still not a priority for many marketers

40% of executives agree that personalization drives business results, yet 46% aren’t where they’d like to be on implementation, finds new research from Forbes. What are the challenges and what sets the leaders apart? Available in a handful of regions for now, Amazon new recommendation service enables marketers to incorporate product recommendations and tailored search results on websites, in apps, and…

eCommerce trends for 2019 and beyond
02 Jul: eCommerce trends for 2019 and beyond

Here’s a look at some recent ecommerce trends you should know: It’s a commonly held belief that ecommerce businesses are all B2C; however, there’s recent data to show that not only is that untrue but that the B2B ecommerce sector is growing rapidly. Today, 75% of the B2B buying process takes place online. And according to one report, B2B ecommerce may…

Pinterest broadens e-commerce capabilities with 'Complete the Look' tool
01 Jul: Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool

Pinterest has launched a new “ Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in similar images such as hats, sandals and sunglasses. Why we should care
Pinterest has…