Industry insights blog

Google rolls out shoppable images ahead of the holidays
04 Oct: Google rolls out shoppable images ahead of the holidays

Brief: Google is introducing new advertising formats, including video in Showcase Shopping ads and shoppable images on publishers’ sites, to help marketers better reach online shoppers during the upcoming holiday season, according to two company statements provided to Marketing Dive. Video is an extension for Showcase Shopping ads, which Google launched last year, giving marketers the chance to upload multiple product…

PSD2 deadline catalyst for bank action
03 Oct: PSD2 deadline catalyst for bank action

In the month since the deadline of the second Payment Services Directive (PSD2), there has been little obvious change in how banks are allowing companies and consumers access to their customer accounts. This does not mean all banks have been standing still. PSD2 became part of national law as the first phase of implementation was completed on January 13, 2018, when…

Influencers: consumer champions or dodgy bloggers?
02 Oct: Influencers: consumer champions or dodgy bloggers?

The rise of social media influencers has been stratospheric, but difficult questions are being asked of how this form of marketing operates. When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a…

How data will save retail
01 Oct: How data will save retail

Amazon’s multi-billion dollar acquisition of Whole Foods has been hailed as the arrival of a retail convergence between ecommerce and brick and mortar retail. This retail convergence is bringing the data and customer intelligence of online to physical stores. In truth, it is an indicator of an underlying evolution of retail that’s been going on for a while.  Amazon definitely is…

2018 Engagement trends impacting the Q4 Holiday season
30 Sep: 2018 Engagement trends impacting the Q4 Holiday season

As we move into June and the summer months in the Northern Hemisphere, it’s typically the time when brands take stock of how they’ve performed in the first half of the year. It’s also the time when team members take a little time off for rest and relaxation before they start preparing for the “all-guns-blazing” chaos of the holiday season which…

Generation Now: How the 21st century consumer is changing retail
29 Sep: Generation Now: How the 21st century consumer is changing retail

Rapid social and cultural shifts, from demography to technology, have changed the shopping preferences and priorities of a generation. Millennials and Post-Millennials (those born between 1992 and 1999) take a very different approach to spending decisions from previous generations, putting a greater focus on speed and convenience than ever before. If they are to attract and retain the business of these…

Convenience vs security in ecommerce payments: How everyone can win
26 Sep: Convenience vs security in ecommerce payments: How everyone can win

In 2018, banks and retailers are dealing with a new breed of customer: one that expects a fast, seamless online payment experience. When it comes to ecommerce, however, user experience isn’t the only consideration. As the number of card-not-present (CNP) purchases continue to increase, so do the security risks.
How can banks and merchants continue to offer customers security and transparency in…