Instagram has rolled out two new category listings within your ‘Following’ tab which will enable you to see which accounts get the most visibility in your feed, and which you rarely engage with.
The listing of those you don’t engage with essentially recommends people who you should unfollow, while the most present list will give users more control over their algorithm-defined feed. If…
From legacy brands to digital natives, retailers are redefining brick and mortar across New York City, home to the best of retail. The landscape has changed over the years with iconic brands and retail landmarks closing up shop, but one thing’s for certain: The brick-and-mortar store isn’t dead, it’s just evolving. Here are some of the experiential stores the Big Apple has…
WWD initially broke the Amazon luxury news which Amazon refused to confirm, saying it doesn’t comment on “rumors or speculation,” yet Business of Fashion just reported that Amazon has been clandestinely operating a luxury site called VRSNL since September. VRSNL features limited selections from Rick Owens, Versace, Burberry, Bottega Veneta, Prada, Alexander McQueen, Saint Laurent, and Gucci. …
Google advertisers will have an option to buy Product Shopping ads and Showcase Shopping ads for Gmail campaigns beginning the week of March 4, 2020. Reporting information for Google Ads API and AdWords API will include Gmail, YouTube, and the Google Discover feed that appears on the home page of the Google app for iOS and Android. This appears when…
Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. In regards to social media marketing, an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following.
What Is…
Organic reach died years ago. Marketers just forgot to bury it. It all started when Mark Zuckerberg pulled one of the greatest bait-and-switches in business history. He promised brands and agencies freedom from the confines of paid media, then completely changed the rules of the game. It’s why he’s one of the wealthiest people in the world. It’s also why you’re…
Retailers have long dreaded showrooming — when people pull out their phones in a store and, presumably, start looking for a cheaper, better product from the competition. It’s true that people are on their phones more than ever in stores — mobile search queries that take place in a store have grown 15% in recent years.¹ But that’s not necessarily bad…