Industry insights blog

Do you want to increase in-store visits through e-commerce?
04 Sep: Do you want to increase in-store visits through e-commerce?

Pedestrian traffic, inside and outside a physical store, is a very important indicator: analyzing it has reduced the uncertainty on the decisions to be taken to improve results, all thanks to specific information, which allows better decisions, based on the same data and their evolution.
The use of tools to measure and optimize points of sale is increasingly common in retailers:…

PSD2: Are you ready for the deadline?
03 Sep: PSD2: Are you ready for the deadline?

Like many recent inventions, digital banking and e-commerce have made our lives substantially better. Designed to save time and money, they’ve empowered consumers, created thriving marketplaces and allowed businesses to embrace asset-light business models. Open banking was quick to follow, allowing consumers to benefit from better deals, access to new products and services, and to have better control over their…

Retailers are rethinking their Google Search strategies
02 Sep: Retailers are rethinking their Google Search strategies

Data from Jumpshot says that more than 50% of Google searches in June didn’t result in a click. The results show that organic search clicks are going down even as paid Google search clicks are going up, as are searches to result in no clicks whatsoever. For brands, businesses and marketers who rely on organic Google search results to drive…

How shoppers search online while in-store
01 Sep: How shoppers search online while in-store

Retailers have long dreaded showrooming — when people pull out their phones in a store and, presumably, start looking for a cheaper, better product from the competition. It’s true that people are on their phones more than ever in stores. Mobile search queries that take place in a store have grown 15% in recent years. But that’s not necessarily bad news.
To…

As DTC brands grow up, customer service becomes a bigger headache
30 Aug: As DTC brands grow up, customer service becomes a bigger headache

For young companies like Rent the Runway, success has brought about some pain. Because of a marked increase in demand, the clothing rental company has had difficulties with both its warehouse technology and keeping up with stock. It even sent out an email to customers saying bluntly “We’re Sorry” and promising to bulk up its customer service staff, according to…

A ‘Like’ button on your website? Then you are a joint data controller with Facebook
29 Aug: A ‘Like’ button on your website? Then you are a joint data controller with Facebook

In a judgment of 29 July 2019 (Fashion ID GmbH & Co, C-40/17) the European Court of Justice ruled that operators of a website that features a ‘Like’ button are controllers jointly with Facebook. This means they must make an arrangement with Facebook in order to define their joint data protection obligations. The operator itself will also need to inform users and (in principle) seek…

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”
29 Aug: Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”. An annual analysis of the best European owned Cross-Border B2C platforms.
Brussels, 29 August 2019. Cross-Border Commerce Europe, the platform for Cross-Border eCommerce in Europe, launches a study that maps the 20 best Marketplaces in the sector, zooming in on their Cross-Border performance. The total Cross-Border market of…