The Internet has transformed the way we view and experience the world. Nowadays, we use it for virtually everything, from making a phone call to paying off our credit card bill. Smartphones have revolutionized how we shop and do business. With them, we can interact and socialize with people from around the world using Instagram, Twitter, Facebook, WhatsApp, and so…
From consolidation to growing regulation to the uncertain future of the third-party cookie, the digital advertising industry faced a number of headwinds in 2019. However, each of those challenges has provided an opportunity for innovation and growth. As we approach the end of the decade, these are three key trends that will have the biggest impact on the programmatic ecosystem.
Identity…
The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether or not they are in your store. Of course, there is no substitute for providing excellent in-store service and a…
The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience.
This shift has already been happening for a while, but not all businesses have fully…
Retailers face many challenges across their supply chain, sustainability included. Historically, retail has been a bad actor when it comes to being environmentally conscious. (The apparel industry is the second-largest environmental polluter in the world.) But as consumers become more aware of the environmental impact of fashion — and as activist movements take hold — they are demanding change. …
Yelp, the company that connects people with great local businesses, announced the official release of two new products that help businesses with multiple locations better reach and understand consumers at every phase of the purchase cycle. Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot traffic, and launched Showcase Ads, a new…
Influencer marketing moves fast, and it’s hard to keep up with new innovations. New Brand Collaboration tools, revenue share deals, swipe-up tracking links, paying in-kind or with Venmo, content licensing, merchandising, etc. There are dozens of ways to partner with influencers and to measure their performance for your brand.
The landscape changes quickly, too, with creators amassing millions of followers overnight…