Today, we speak a lot about the rise of the conscious consumer, but there’s also much to be said about the increasingly mindful social networker. Similar to how consumers have grown more attentive to the social, ethical and health-related implications of their shopping habits, today’s social networker is more conscious of their digital wellbeing, online privacy and social footprint.
The nature and…
The numbers don’t lie. It’s been said time and time again—turning a first time visitor into a loyal customer is the ultimate win for any business. They spend more money, are more likely to become a brand ambassador, and are less costly to retain.
And Harvard Business Review says increasing customer retention rates by just 5% increases profits by 25% to 95%.
Yet,…
How can brands combat the rising cost of online returns? What helps shoppers find their best fit on the first try? Check out the stats below to stay ahead of the curve on ecommerce returns best practices for fashion brands. …
This year Gen Z will surpass millennials as the largest generation. The oldest members of Gen Z are in their early 20s and, as consumers, they’re a force to be reckoned with. When we talk about retailing for Gen Z, mobile commerce needs to be at the forefront of the conversation. Gen Z has a 30 percent higher engagement rate…
Research conducted by YouGov for parcel locker provider InPost, has revealed that generation X shoppers (45 to 54-year olds) are the most prolific online shoppers, confounding popular opinion that millennials dominate internet purchasing. The consumer study of more than 2,000 shoppers across the UK found that more than a fifth (22%) of 45 to 54-year olds made in excess of…
A top priority of ecommerce companies is to attract high-converting traffic. Email marketing is a critical bridge to entice prospects to browse and shop. However, increased email competition and mobile distractions make it increasingly difficult to stand out.
A rewards program can help. In this post, I’ll address the advantages of rewards programs and examples of successful implementations.
Getting Started …
An eMarketer report found that smart speaker adoption is not nearly as high as once expected. The report predicts that 21.6 million people will have made a purchase using a smart speaker by the end of 2020, a projection that was lower than the firm’s second quarter 2019 estimate of 23.6 million consumers.
Though consumers’ smart speaker adoption was lower than…