Industry insights blog

‘Online is the most important store’: Adidas switches up e-commerce strategy
20 Nov: ‘Online is the most important store’: Adidas switches up e-commerce strategy

Adidas is making a big bet on e-commerce as a sales channel — not just a brand awareness play — and it’s paying off. Online is now Adidas’ most important store, said CEO Kasper Rørsted on the company’s third-quarter earnings call this week.
Online sales increased by 76 percent over the last nine months, up from the same time last year,…

How to check if an influencer is actually influential
19 Nov: How to check if an influencer is actually influential

The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing.
However, in the last few years, this form of marketing has seen unprecedented growth.
Having realized its potential, 63% of marketers last year planned to increase their budgets for influencer marketing.
One of the major challenges in influencer marketing is to identify…

Zara owner Inditex to sell all its brands online by 2020
18 Nov: Zara owner Inditex to sell all its brands online by 2020

Inditex, the world’s largest clothing retailer and owner of the Zara chain, said on Tuesday it would sell products from all its brands on the Internet around the world by 2020, including in markets where it does not have any stores. Faced with younger, online-only merchants like Boohoo.com and Missguided, the Spanish company which pioneered the fast-fashion concept in the 1980s…

Information wars: How Europe became the world’s data police
16 Nov: Information wars: How Europe became the world’s data police

The EU’s rules for data privacy were once derided as restrictive, but after the Facebook scandal Brussels hopes they will help bring big tech to heel Vera Jourova, the EU’s justice commissioner, describes it as a “loaded gun” in the hands of regulators. This week the bloc introduces the General Data Protection Regulation, which will, its advocates argue, dramatically improve the…

Why voice and touch retail will boost 2018 Holiday sales
15 Nov: Why voice and touch retail will boost 2018 Holiday sales

Consumers want to touch before they buy, and they want to talk when they purchase. Those promise to stand as two main traits of the 2018 holiday shopping season, and retailers that gain an edge and increase revenue during the all-important fourth quarter will likely have exploited such tactics during this period, at least according to new data that strives…

Updated rules for
14 Nov: Updated rules for .eu top-level domain: Council agrees its stance

The EU is revising its rules on the governance of the .eu top-level domain, which is the internet domain name for the European Union and its citizens. Today’s meeting of member states’ ambassadors in the Permanent Representatives Committee agreed the Council’s position on the proposed revision, which reflects the significant changes in the online environment since the first .eu regulation…

Clean label comes ahead of brand
13 Nov: Clean label comes ahead of brand

Consumers are now more interested in clean label ingredients instead of product descriptions or the brand name itself, when shopping for new foods and drinks, according to a new global survey – highlighting the ongoing importance of clean label products. Natural and clean label ingredients have become an absolute expectation for consumers, but what they consider to be natural varies widely….