Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what’s working. In this article, you’ll discover five ways to analyze the performance of your Instagram business profile.
Why Instagram Business Profile Insights Matter
Instagram is a powerful tool for small businesses and influencers wanting to showcase…
As consumers increasingly make their purchases on the internet and physical stores shutter in record numbers, retailers desperate to increase foot traffic are fighting back. They are building stores of the future, a new format that provides consumers with a shopping experience they can’t get online. Deployed at scale, stores of the future have the potential to boost revenue significantly—in…
The Facebook-owned photo-and-video app has begun a test to run a version of Facebook’s shoppable Collection ads within its main feed. The ad format seeks to digitize the print product catalog by enabling a brand to highlight its wares with an eye-catching video above a swipeable carousel showcasing individual products. People can then tap on the products to visit the brand’s…
There is no denying that social media influencers can make a good living promoting brands, but the other half of the equation is whether this is actually a good investment for those brands. As has noted, there is always the chance that an influencer can become bigger than the brands he/she is promoting, but even if the brand remains the…
Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy. Loyalty programs existed long before personalization and one-to-one marketing bubbled up as buzzwords, but the emergence of fresh digital channels and evolving privacy regulations suggest they may become paramount to brands. A KPMG study from November 2019 found Australia, Italy…
The opportunity marketing teams have to get close to customers has never been greater. That craving for customer attention and loyalty is going to shape the marketing and customer experience landscape in 2020. “If you’re really in the business of delighting and exciting your customers, the opportunities have never been richer,” said John Copeland, VP of marketing and customer insights at…
More and more of our attention is being spent online. Adults now spend nearly five hours a day with digital media, twice the time we spent online just 10 years ago. Since the goal of advertising is to attract some of that attention, ad spending has been moving steadily from traditional media to digital media since it emerged in the…