Industry insights blog

Europe's GDPR has accomplished a lot in its infancy
24 Jul: Europe’s GDPR has accomplished a lot in its infancy

At just a year old, the General Data Protection Regulation has already forced big tech firms to make significant changes to their privacy policies. And its real effects are still to come. The GDPR changed the rules for companies that collect, store or process information on residents of the EU, requiring more openness about what data they have and who…

Instagram Stories research
23 Jul: Instagram Stories research

If you have Instagram, you have Stories. Stories are available on every Instagram account and the number of users using this feature has been increasing exponentially. More than 500 million accounts on Instagram were using stories as of January 2019, according to data from Statista.
Today, we’re excited to share our first Instagram Stories research with you as well as proven best…

8 Common types of customers in retail (and how to sell to them)
22 Jul: 8 Common types of customers in retail (and how to sell to them)

One of the things that makes running a retail store so interesting and fun (most days) is the fact that you can encounter an array of characters at your shop. From easy-going shoppers who make small talk, to customers on a mission who just want to get in and out of the store, retailers deal with various types of people…

5 Steps you can take to build an authentic brand strategy
21 Jul: 5 Steps you can take to build an authentic brand strategy

Consumers today not only crave, but demand brand authenticity. After spending 15+ years building brands that consumers can’t live without and won’t stop talking about, we know that authentic brands foster consumer trust and drive growth. However, brand authenticity often isn’t enough. You need a brand strategy that’s both authentic AND electric to ignite continued passion and purchase with your customers….

How to capture what the customer wants
20 Jul: How to capture what the customer wants

Companies often fail across digital channels because they are insufficiently aware of the real needs and preferences of their customers across omnichannel journeys. Customers now have an unprecedented number of ways to engage with companies, from traditional channels to an ever-growing array of digital modes. Many organizations have responded by investing in digital channels, frequently in an effort to replace traditional…

PSD2’s strong authentication doesn't end fraud risk for merchants
19 Jul: PSD2’s strong authentication doesn’t end fraud risk for merchants

Many merchants may have thought that the Strong Customer Authentication elements of the European Payment Services Directive 2 (PSD2) would mean that fraud liability would be shifted away from their responsibility. With a deeper understanding of the regulation, there is a realization that there are still many things which should be considered when managing online fraud attacks.
The deadline for implementation…

Automation in retail: An executive overview for getting ready
18 Jul: Automation in retail: An executive overview for getting ready

Automation will reshape retail business models and the broader value chain, creating organizations with fewer layers and a better trained and trusted workforce empowered by real-time data and analytics. The winners in the sector will be those who understand these implications and act quickly to address them.
Retail is under pressure. Margins are stressed from all sides: higher costs to manage e-commerce…