During Path to Purchase’s Virtual Expo, Quotient CEO and founder, Steven Boal, teamed up with Mark Williamson, VP and Head of Media Partnerships from Peapod Digital Labs (an Ahold Delhaize USA Company) to discuss “Omnichannel Marketing in the COVID Age: Using Shopper Data to Connect CPGs, Retailers and Consumers.” During their session, the message was clear: the time for single-tactic planning is over. Omnichannel marketing is the future of grocery retail. …
In early March, before COVID-19 was declared a pandemic, a small team at McKinsey started doing consumer research. “We knew our clients would need to understand how their customers were doing during this crisis,“ recalls Kelsey Robinson, a partner in our Marketing & Sales and Retail Practices. “We ran the first survey on a Friday in the U.S. with 1,300…
Have you ever heard of conversion conversations? This sales technique involves getting to know your prospect through an online messaging platform, creating a conversation, then shifting to a sale once they are qualified. The best part? It’s entirely free if you do the legwork. When choosing which social media platform to use for your messaging, keep in mind that Facebook is…
Usually considered the domain of customer service professionals, live chat has big potential for content marketers. Your tried-and-tested methods of collecting and analyzing website and social data still involve a lot of guesswork.
Why are prospects quickly bouncing from the home page? Why do they keep adding to basket but never converting? Why do they keep downloading that one super popular e-book,…
Over the last few years, there haven’t been many marketing concepts that have transformed from an unknown theory to an essential strategy that almost no brand can succeed without and that is omnichannel marketing. Its effectiveness has been proven across industries, and its uses have expanded into many areas, from marketing to customer service.
What does omni channel customer engagement mean?…
For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age groups in their advertising, they get hit with a consumer backlash that can be damaging to their brand….
The New York-based livestream shopping platform is expanding its reach to the U.S. market, starting with a holiday livestream campaign, “She’s Live on ShopShops,” featuring an array of female-founded brands.
ShopShops founder and chief executive officer Liyia Wu will host an Instagram Live session on Wednesday through the ShopShops account, along with designer Rebecca Minkoff, to unveil the market’s U.S. launch….