Facing exceptional moments in our private and professional life, it is good to express you our support. The Cross-Border Commerce Europe team has been sitting and reflecting how to help you best in this “Home sweet Home” period. We have taken 2 decision.
Today it’s not enough to know how an individual email campaign performed on a one-time basis. To learn whether or not your company is deriving true value from email marketing, you need both broader and deeper perspectives offered by program- and list-level analyses.
While standard email campaign performance metrics like delivery, open and click-through rates have their place, without looking beyond them…
The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting to know your customer is just the first step. Understanding the journeys customers take to find, engage, and eventually advocate for your product is how you create…
Whether you’re a budding ecommerce brand or a long-established company, you’ve probably been affected by rising customer returns. Unfortunately for online merchants, ecommerce returns have reached staggering heights. In 2017 alone, American consumers returned $351 billion in online and offline purchases (NRF).
Though returns are particularly prevalent in the fashion industry, where nearly nine out of 10 US shoppers have admitted to…
The skills that made consumer-goods companies successful in the past won’t be good enough for the future. Companies need to start preparing for skill shifts now. The next decade or two will likely bring about the biggest disruption to work and employment since the Industrial Revolution in the 19th century. In that era, machines replaced more than half of workers in some…
User Reviews aren’t just important — they are critical to users’ purchasing decision, and to users’ ability to even make an informed purchasing decision.
During our large-scale product-page usability testing, 95% of users relied on reviews to evaluate or learn more about products. In some cases users would even rely on the review descriptions instead of the information provided by the site…
You’ve probably heard the hype for a few years now. But did you know that the majority of CMOs plan to add AI and machine learning to their marketing strategy over the next three years? Artificial intelligence is primed to truly revolutionize the retail and e-commerce space within the next 12-24 months, and merchants are beginning to experiment (and open new…