While there is no denying that email marketing has incredible potential for ecommerce brands, many struggle to generate the sales results they’d like to see. Research from Adestra reveals that 73 percent of millennials list email as their preferred method of getting contacted by a business. A study from Campaign Monitor found that more than 50 percent of American adults…
Online shopping is more popular than ever, surpassing brick-and-mortar general merchandise sales for the first time last year. In 2020, however, the customer journey — that is, the entire series of interactions leading to the purchase of a product or service — will continue to be a winding one, often including several devices and various behaviors before the checkout process.
That…
As companies look to provide customers with better customer experience (CX), an increasing number are turning to voice solutions to provide quicker and better service in their contact centers.
The popularity of voice response has grown thanks in large part to the commercialization of Apple’s Siri, Amazon’s Alexa and similar technologies as well as customers’ desire to contact companies while driving…
It’s no secret that the retail experience has seen a massive upheaval as a whole, but how are some retailers managing to thrive in this new world, while others are struggling? To discover what’s driving the retail divide, Salesforce surveyed over 10,000 consumers from around the globe to find out: How retailers, brands and online marketplaces can make their voices heard…
Amazon’s supply chain begins with the customer and works backward, but they are not alone, other companies are paying attention to the customer experience. Back in the March 2018 issue of Supply Chain Management Review, Michigan State’s Steven A. Melnyk co-authored an article titled Serving Up An Experience. Melnyk and his co-authors, Clay Voorhees and Nick Little argued that “the next generation of…
Personalization is ready for its closeup moment. Technology and customer expectations are converging to propel personalization—the process of using data to customize the timing, content, and design of every experience in real time—from a promise to a reality. Personalization at scale can drive between 5 and 15 percent revenue growth for companies in the retail, travel, entertainment, telecom, and financial-services sectors. One…
In SEO research, it’s crucial to develop a firm understanding of keywords that apply to your brand and their search volumes. This will allow you to better evaluate competitors and get more granular with your search strategy, looking at the differences between searches based on seasonality and location.
Here are three ways to take your keyword research to the next level…