Pinterest announced new features to help consumers find and buy goods via search, Pinterest boards, Pinterest pins and curated style guides. Consumers can use a new ‘shop’ tab to look for in-stock items via Pinterest’s search function or through a similar tab on users’ boards, which will offer up products from or inspired by the pins on their board, per the company’s…
As brands continue to shift their strategies in response to COVID-19, several important trends have emerged among what exactly eCommerce marketing teams are currently doing or planning to do. These trends cover everything from pausing campaigns to launching new ones to shifting in-store traffic online to helping resource-strapped teams become more agile. And with the situation changing so rapidly, it’s…
Marketers often get wrapped up in expert opinions rather than what their customers think, feel, and believe. But in the time of a pandemic, how brands are considering the customer is more important than ever.
The past few weeks have been tumultuous the world over. As such, it’s important to understand how different brands build relationships and engagement with their audiences outside…
Watch out, YouTubers. The first of the TikTok influencer beauty brands has arrived. A tried-and-true business strategy for an earlier generation of beauty bloggers including Jeffree Starr, Huda Kattan and Jaclyn Hill, the launch of a beauty line is now being embraced by the TikTok generation.
The first brand out of the gate is the newly launched beauty line Gloss Twins…
For decades, a handful of brands dominated consumer retail in the United States. Whether Kodak in cameras or Gillette in razors, the top brands in more than 10 categories were unchanged from 1923 to 1983. Then the internet democratized the tools required to start and scale a business. Over the next two decades, a new class of startups emerged. From…
Retailers beware: although the US economy began a record expansion in 2009, there were already signs of moderating growth and consumer spending when the coronavirus hit. No one can say if the economy will tip into recession (nor how long it will last, it if does). Still, retailers can be sure that when there is a slump, it will pose…
Fenty Beauty, the cosmetic brand by Rihanna, is using TikTok to promote the next generation of makeup influencers. To reach its Gen Z target audience, the brand created the Fenty Beauty House. The house is a real mansion in Los Angeles rented out by Rihanna and set up for five “creators” to live in and continuously post content from. The house…