The Great Recession of 2008 poses economic similarities that retailers and brands can learn from to successfully overcome a COVID-19-driven economic downturn. It is no surprise that the uncertainty of COVID-19 poses a series of unprecedented obstacles and business challenges that all industries will have to face in the months to come. While many of us have not dealt with a situation…
Google will stop charging merchants a fee to list products on its Google Shopping search pages as the coronavirus pandemic makes e-commerce a vital sales channel for retailers forced to close their brick-and-mortar stores, the search giant announced in a blog post Tuesday.
Starting next week, search results on the Google Shopping tab will mostly show free listings from merchants, even those…
Even with most transactions frozen, this can be a good time to talk to customers, experts say. But retailers need to send the right message. Despite the surge of e-commerce in the last two decades, personal transactions remain the lifeblood of most retailers, big and small. Thanks to the COVID-19 pandemic that has been arrested, with stores locked and even boarded…
Last month, Sprout Social published its latest listings on the best times to post to each of the major social platforms, based on insights gleaned from its 20,000+ user base, in order to provide guidance as to when you should consider posting to maximize response.
But since then, a lot has changed. The COVID-19 lockdowns have lead to massive increases in social…
Amid the massive uncertainty that surrounds most every part of our lives we can be certain of two things at least: We have more questions than answers, and anyone who suggests otherwise is a shill. And the past provides no actionable blueprint for moving forward. As marketers—let alone humans—we’re hungry to look backward to find ways forward. How should brands…
Just as data about customers is becoming more and more valuable, customers are becoming more concerned about how their data is being used. Simultaneously, they are becoming more powerful and have greater control over their digital lives. Witness the European Union’s General Data Protection Regulation (GDPR), the right to be forgotten, “deep delete,” and laws governing data sovereignty. With rising…
Everyone engages with brands on social media differently. This is doubly true when it comes to different generations of consumers. Understanding your customers’ social media habits is key to reaching them where they’re browsing and purchasing online. And memorable content caters to your audience’s platforms of choice, and their behaviors on those platforms. Curious how your customers engage with social media?…