It’s no secret that retailers face serious obstacles amid the coronavirus crisis, but the sector has the resilience to rise up and overcome them. Benjamin Wall identifies the three main challenges plaguing UK retail at the moment, and proposes ways to make the best out of them. Retailers today face bottlenecks in their online delivery, depressed consumer confidence, and the need…
Coronavirus may have put many things on hold for fashion brands, but many continue to introduce new products online and every piece that goes online needs product imagery. That’s despite the fact that photo studios are closed and the team of people needed to produce a photoshoot can’t gather in one place.
For maternity fashion brand Storq, the solution was turning…
Collecting and selling data about people is estimated to be a $200 billion business, and all signs point to continued growth of the data-brokerage business. Here’s how the business works when the data is being sold to consumer marketers. Data brokers collect information about customers wherever they can: through loyalty cards, public records, social media posts, and most often by…
How frequently do you visit websites that offer you the opportunity to interact with a bot? I’m guessing your answer is “pretty frequently” because, according to our recent State of Marketing Report, more than 45% of businesses today have implemented bots as part of their marketing efforts.
Today, consumers have choices when it comes to the ways they communicate with businesses — live…
Consumer insights are the lifeblood of your organization. If communication channels are blocked, or if data isn’t flowing in the right directions, there are going to be problems – misalignment between teams, disconnection from customers, and mismatching initiatives across the business. Ultimately, this is how organizations die.
Many teams are making great progress in bringing the voice of the consumer into…
Many companies are daunted by the idea of building a richer digital experience for consumers right now. Those with limited infrastructure or resources can consider using no-code and low-code tools to create experiences that go beyond the transaction. These tools require little or no help from a developer, making them compatible with working from home. You can use them to…
Many customer-centric organizations are using Voice of the Customer (VoC) data to enable them to understand their customer journeys, which facilitates the ability to keep customers satisfied and coming back. Some businesses are unsure of just how to effectively use VoC metrics, and much of the confusion derives from the fact that they are underutilizing the most valuable VoC feedback…