Shoppers are buying less clothing to wear out, opting instead for athleisure outfits to be worn at home. Department store brand Kohl’s is responding to these new consumer preferences with an updated digital shopping experience. Kohl’s is remodeling its virtual closet on Snapchat. Using augmented reality, Snapchat users can go shopping at Kohl’s via the app. Mobile site visitors account for…
Facebook has always been about connecting you to what you love. That means friends and family, but also products, brands and businesses. For years, people have used our apps to buy and sell things from the early days of posting a photo of a bicycle with the caption “for sale,” to selling your coffee table on Marketplace and now shopping styles…
In mid-March, when the implications of the COVID-19 pandemic began to become clear, I talked to more than 40 of our retail customers about their concerns and asked how Google could help. Weeks later, I’m continuing to hear from these customers about the challenges they’re facing, especially with the ongoing closures or restrictions on their physical stores.
Consumers are facing uncertainty…
Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok’s evolution is being shaped by changing media habits during the pandemic. TikTok is a unique beast. Videos on the viral platform rarely exceed 15 seconds, forcing creators to quickly produce punchy, ultrashort content — and a lot of it. The Bytedance-owned app entered a boom period last…
A month ago, the natural foods online marketplace Bubble saw sales increasing very quickly. People around the country were freaking out, and they were trying to buy everything they could online. Conversions went through the roof in late March and early April; customer growth exceeded 10x. Now, said founder and CEO Jessica Young, the ways people are shopping on her site…
Nikki Baird, vice president of retail innovation at retail enterprise solution provider Aptos, has spent her entire career at the intersection of retail and technology. She has been an industry analyst for nearly 15 years, co-founding Retail Systems Research, the premier boutique analyst firm focused on the retail industry, and was an analyst at both Forrester Research and Retail Systems…
After three years of testing augmented reality in a selection of its 4,500 stores, MAC Cosmetics is going all-in on an AR try-on tool for its e-commerce site. Beyond its large fleet of stores, MAC sells through department stores like Macy’s and Saks Fifth Avenue. MAC has been working with YouCam to roll out AR smart mirrors in its stores since…