Industry insights blog

Mastering 3 coronavirus challenges with customer loyalty
07 May: Mastering 3 coronavirus challenges with customer loyalty

It’s no secret that retailers face serious obstacles amid the coronavirus crisis, but the sector has the resilience to rise up and overcome them. Benjamin Wall identifies the three main challenges plaguing UK retail at the moment, and proposes ways to make the best out of them. Retailers today face bottlenecks in their online delivery, depressed consumer confidence, and the need…

Brands are outsourcing product imagery creation to their communities
06 May: Brands are outsourcing product imagery creation to their communities

Coronavirus may have put many things on hold for fashion brands, but many continue to introduce new products online and every piece that goes online needs product imagery. That’s despite the fact that photo studios are closed and the team of people needed to produce a photoshoot can’t gather in one place. 
For maternity fashion brand Storq, the solution was turning…

Buying consumer data? Tread carefully.
05 May: Buying consumer data? Tread carefully.

Collecting and selling data about people is estimated to be a $200 billion business, and all signs point to continued growth of the data-brokerage business. Here’s how the business works when the data is being sold to consumer marketers. Data brokers collect information about customers wherever they can: through loyalty cards, public records, social media posts, and most often by…

Conversational marketing trends in 2020
04 May: Conversational marketing trends in 2020

How frequently do you visit websites that offer you the opportunity to interact with a bot? I’m guessing your answer is “pretty frequently” because, according to our recent State of Marketing Report, more than 45% of businesses today have implemented bots as part of their marketing efforts.
Today, consumers have choices when it comes to the ways they communicate with businesses — live…

Maturing from social listening to digital consumer intelligence
03 May: Maturing from social listening to digital consumer intelligence

Consumer insights are the lifeblood of your organization. If communication channels are blocked, or if data isn’t flowing in the right directions, there are going to be problems – misalignment between teams, disconnection from customers, and mismatching initiatives across the business. Ultimately, this is how organizations die. 
Many teams are making great progress in bringing the voice of the consumer into…

Extend digital experience beyond transactions
02 May: Extend digital experience beyond transactions

Many companies are daunted by the idea of building a richer digital experience for consumers right now. Those with limited infrastructure or resources can consider using no-code and low-code tools to create experiences that go beyond the transaction. These tools require little or no help from a developer, making them compatible with working from home. You can use them to…

7 Voice of the customer metrics you shouldn't ignore
01 May: 7 Voice of the customer metrics you shouldn’t ignore

Many customer-centric organizations are using Voice of the Customer (VoC) data to enable them to understand their customer journeys, which facilitates the ability to keep customers satisfied and coming back. Some businesses are unsure of just how to effectively use VoC metrics, and much of the confusion derives from the fact that they are underutilizing the most valuable VoC feedback…