Industry insights blog

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”
29 Aug: Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”. An annual analysis of the best European owned Cross-Border B2C platforms.
Brussels, 29 August 2019. Cross-Border Commerce Europe, the platform for Cross-Border eCommerce in Europe, launches a study that maps the 20 best Marketplaces in the sector, zooming in on their Cross-Border performance. The total Cross-Border market of…

New EU rules on e-commerce
28 Aug: New EU rules on e-commerce

The European Commission has been working to break down online barriers that prevent people from enjoying full access to all goods and services being offered by businesses in the EU. Ending unjustified cross-border barriers, facilitating cheaper cross-border parcel deliveries, protection of online customer rights and promoting cross border access to online content are some of the ways to achieve the Digital…

How digital is changing retail across EMEA
27 Aug: How digital is changing retail across EMEA

Digital adoption is sweeping the globe. Digital and mobile are transforming the nature of commerce, making it imperative for retailers to understand the impact of online and offline customer touchpoints. The uptake of mobile phones and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore this new reality.
Shoppers around the world no longer…

Data, analytics fuel real-time customer experience
26 Aug: Data, analytics fuel real-time customer experience

Marketers may be able to deliver more relevant, personalized experiences to consumers by defining the customer journey, leveraging data and machine learning, and monitoring performance. In today’s customercentric environment, delivering superior experiences can create competitive advantage for brands. However, many marketers face challenges providing highly personalized, real-time experiences to consumers across websites, mobile apps, call centers, retail stores, and other…

Seven ways B2Bs can use social media to boost conversion rates and generate leads
25 Aug: Seven ways B2Bs can use social media to boost conversion rates and generate leads

Most companies recognize the importance of social media. But recognition isn’t the same as understanding, and confusion around its value has led B2B companies to view social’s utility through a narrow lens. Most B2B companies don’t believe B2C social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or company updates. But…

Trendline on Black Friday/Holidays
23 Aug: Trendline on Black Friday/Holidays

Black Friday marks the start of the shopping season, as retailers and analysts watch to see how trends and early indicators play out in the weeks between the sales kick-off and the holidays themselves. 
The complete reckoning for the shopping period each year isn’t known until there is a full tally of in-store sales figures. Last year, holiday retail sales grew…

Are mobile apps worth it for small retailers?
22 Aug: Are mobile apps worth it for small retailers?

If you are in the market for newborn apparel, you may hop online or on an app to buy from a national retailer like BuyBuy Baby. Or, you could visit one of its 126 brick-and-mortar stores. However, if you want to support an independent children’s retailer you may think your only option is to go to the physical location. However, children’s…