Industry insights blog

How brands can grow in a volatile marketing world
26 Jun: How brands can grow in a volatile marketing world

BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain economic and geopolitical state of the world. Elections, referendums, tariff wars, environmental catastrophe; the world is full of volatility and uncertainty. Meanwhile, the rate of change in society, consumers and technology is growing and changing apace. This is, of course, impacting brands and shaping the marketing agenda. …

How a new entrant navigates a crowded subscription market
25 Jun: How a new entrant navigates a crowded subscription market

Urban Outfitters’ announcement that it was moving into the world of fashion for rent about a month ago was surprising — and also not. The offering itself is somewhat familiar to apparel market watchers who have watched the evolution of the rental clothing box industry over the last half-decade.
The service, to be called Nuuly when it debuts later this summer,…

Supply chain & logistics marketers: Trends to watch
24 Jun: Supply chain & logistics marketers: Trends to watch

So, where is content marketing headed in 2019? Marketing budgets are still on the rise, and supply chain and logistics companies are increasingly seeing the value in  moving to an inbound marketing strategy driven by original content. These are the six notable trends to consider when planning your 2019 content marketing strategy.
1. Video
Video is currently the most popular form of content…

How to handle US Sales Tax as a small and midsized business
23 Jun: How to handle US Sales Tax as a small and midsized business

If you’re making sales in the United States, listen up! There’s a new era of sales tax upon us. No matter where in the world you’re located, your business could be liable for sales tax in the US. In the United States, sales tax is a consumption tax that is theoretically only charged once, at the final purchase of the…

Gmail’s updated Promotions tab empowers brands with exciting tools
22 Jun: Gmail’s updated Promotions tab empowers brands with exciting tools

The days of a text-based inbox are behind us. Gmail has recently rolled out the most visual inbox update ever, giving marketers a way to start the new year with a bang!  The new Gmail promotions annotation allows marketers to go beyond utilizing traditional email subject lines to advertise their promotional details. With the new Promotions tab annotation available within…

How not to mess up on Twitter: 5 Rules for top-notch tweets
21 Jun: How not to mess up on Twitter: 5 Rules for top-notch tweets

It’s easy to forget that social media is a relatively new phenomenon now that it’s so deeply ingrained in our lives. But even as it has grown and evolved over the past decade or so, the rule book for social platforms is still being written day by day. And it’s remarkably easy for companies, leaders and individuals to screw up…

Real-time reimbursements boost online shopping satisfaction
20 Jun: Real-time reimbursements boost online shopping satisfaction

As consumers grow accustomed to digital shopping and mobile ordering, slow transactions can make or break the customer experience. That’s why real-time payments and fund disbursements have become so important across industries.
The global value of real-time compensation is projected to reach $34.3 billion over the next five years, according to the latest Disbursements Tracker.
Additionally, nearly half (44 percent) of U.S. bills…