Once upon a time (February 2020), you could walk into a store, casually browse its wares, and try things on, making sure they fit and felt right before you decided to buy them. Maybe you joined a few friends for social interaction over coffee at the in-store cafe. You could even buy things in relative anonymity using cash.
Online shopping eschews…
A brand’s reputation is increasingly tangible with online product reviews, easy access to a brand via social media channels, with customers sharing good and bad experiences to a wider audience. A response to this changing landscape has been many organisations have implemented chatbots to remedy the influx of customers more willing to interact with brands immediately, via social channels or LiveChat….
On 13 October the European Commission, DG TRADE launched the Access2Markets online portal. This new portal was created with the aim ofsimplifying access to information. This is a multi-dimensional, user-friendly and multi-language tool with practical information, tips and guidelines for all companies engaged in international trade. May it be for intra-EU or import & export activities. …
Returns are often inevitable, especially within the fashion industry. It cost retailers money and the customers time. Returns are part of online shopping, but a reduction of 10% is certainly feasible. The answer is better customer guidance, says Emerce.
Due to the COVID-19 outbreak, the number of online orders and returns has increased significantly. With the holidays approaching, PostNL also expects…
Online grocery is booming, yet simultaneously creaking at the seams. Unsatisfactory product substitutions are common and some consumers can’t get slots. Does it need to look to its fast-fashion peers to help improve the holy grail of user experience? Covid-19 is a polarising disease. In almost every sense it divides opinion – from how each government chooses to deal with it…
A social distancing sticker at checkout in a Walmart store this past April. Courtesy of Walmart
Thanks to the pandemic, the commerce experience is changing — possibly forever. Prior to the start of the 2010s, the notion of brand power and how to measure its strength was based on how well the brand stuck in people’s minds. Yet despite a rapidly evolving…
The percentage of the employed labor force that placed an online business order in the past twelve months grew by 9%, from 39% in 2019 to 48% this year. This is evident from the B2B E-commerce Markt Monitor 2020. In addition, more and more web shops are (also) targeting business customers. The expectation is often that B2B lags behind the…