From July 12, 2020 onwards, new European rules will oblige online platforms to take several additional measures, including reviewing their terms and conditions, establishing a data policy and creating a complaint handling system. The Platform to Business Regulation is directed towards companies that offer platforms to other companies who want to service consumers. Typical examples are online market places, app…
You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.
Now especially, it’s crucial…
From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s no denying that there’s always been something captivating about a screening of a live performance. Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media…
The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. For many, the fast-fix was a letter from leadership discussing how their company specifically would manage the challenges of the pandemic.
The Email You’ve Probably Already Sent…
Brands need fresh, innovative ways to appeal to new audiences while artfully retaining already hard-earned fans. Partnering with a virtual influencer is a proven strategy to accomplish this goal, giving brands new, direct access to younger generations as they age into the consumer market. These ultramodern, digital creations consistently garner greater engagement and drive more actions than your average human…
Consumers who connect with brands on social media are loyal customers, with about nine out of 10 people saying they buy from companies they follow on social networks. Seventy-five percent of people said they increased their spending with a brand they follow, a 12% increase from 2019, per a study from social media marketing firm Sprout Social. Social sharing platforms…
Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways. While we hope this is short-lived, it’s critical that brands are sensitive to the rapidly changing environment, particularly with respect…