The purpose and importance of marketing keywords was relatively simple until recently: Keywords were tags that Google and the other search engines used for figuring out when to show a piece of content, be it a web page or an ad. If you wanted Google to know that your latest blog post was all about women’s shoes in greater Atlanta,…
While B2B firms are likely to ramp up their email marketing amid the coronavirus, they need to be careful not to overdo it. As COVID-19 started to spread throughout the United States, Toast Inc., a software company that creates point-of-sale solutions for the restaurant industry, distributed a bold email to its customers. In it, the company — which made the Forbes…
Omnichannel retail is undergoing a dramatic revolution. With stores closed for months on end and brands shifting their focus to e-commerce to stay afloat, there is an opportunity to reimagine the relationship between physical stores and e-commerce. Brands like Urban Decay are bullish on augmented reality for both online and in-store, while Glossier’s experience has affirmed the importance of human connection in-store,…
With the high street and the fashion industry brought to its knees by the coronavirus pandemic, the ‘buy less, buy better’ ideology of generation Z – those aged 18 to 24 – could see the beginning of the end of fast fashion, new research suggests.
If generation Z’s habits are adopted by the population as a whole there could be a shift…
As most countries start to reopen, it’s easy to consider ditching temporary coronavirus policies. Instead, online businesses should focus on retaining customers and addressing concerns. According to Ipsos, a leading data provider, 78 percent of consumers who tried a new brand or product will likely continue using it.
Now is the time for ecommerce businesses to strengthen relationships with shoppers. Consider the…
The virtual influencer industry continues to grow as more and more brands pour dollars into these valuable, virtual partnerships. In pursuit of message control, higher engagement, direct access to younger generations, PR opportunities, and new, innovative mediums, brands turn to virtual influencers to get the job done. Yes – fictionalized, CGI humans designed for social influence are proving a useful alternative…
Cross-Border Commerce Europe, the platform that stimulates cross-border eCommerce in Europe, releases a major research paper covering and ranking the 500 strongest European players with a focus on cross-border performance.