Many marketers love to hate the preference center. They argue that subscribers rarely use them beyond providing the initial required opt-in or registration information.
And it is true. Generally, it takes needing to change their email address or a desire to unsubscribe or reduce the frequency of emails to motivate someone to visit your preference center.
But that doesn’t mean you should…
Inactive subscribers – those who haven’t opened or clicked in some defined timeframe — have a significant impact on your email marketing program. Having too many of them can lead to reduced deliverability, inaccurate analysis of your email performance, reduced ROI and, most importantly, lost opportunity.
To best address and get your arms around the challenge of inactive subscribers, I recommend…
A simple yet breakthrough live streaming technology invaded the market in 2016. Platforms like Twitch, YouTube, and Mixer are capitalizing on the trend of live streaming, which has taken off at a staggering speed. The industry’s value is expected to reach $184.3 billion by 2027.
This growth is not surprising, considering video is the most-consumed type of content in every user…
Marketers are living in a world where the delivery of customer experiences is front and center and always-on – it’s where brands live and die. “Experience” and “easy” are the new “loyalty” for customers. When experiences are easy, simple to follow, rewarding, and personalized, it can make or break your business.
But, with so many players in a company having a…
Marketing attribution is becoming ever more important to marketing success. 56% of marketers believe attribution is important, while a further 33% believe it’s nothing short of critical. And we expect these numbers to grow even bigger.
Many respected companies have published reports on the state of attribution marketing over the past year or so. We selected the most significant and most striking…
A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience and ultimately make more sales.
In this article, we’ll explore what customer journey mapping is, followed by a…
Retail companies have embraced the power of video to build brand trust and 2019 was the year when livestreaming in ecommerce started to take off. Now that the big Chinese retailers JD.com and Kaola (a unit of Alibaba) are jumping into the mix, where is the industry headed? Will customers become overwhelmed? We look at the past, present, and future of…